Pepsi Banking On Social Media, Not SuperBowl

Hmmm, Pepsi has decided not to spend $3 million dollars on SuperBowl commericals this year. Instead, they are going to launch a $20 million dollar social media campaign.

From Time Magazine - – “Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com — which can also be accessed through Facebook and Twitter — to both submit ideas and vote on others they find appealing. ”

So… Pepsi this year is going to experiment with social media instead of reaching 100 million viewers, who the greatest majority are more interested in the commercials than the actual game.

I will be watching Pepsi’s progress in the months ahead, AND, if they decide to do a commercial next year.