Education
Finally, a simple to follow plan for small business related to online social media!
So many businesses have come to me asking what should they be doing for their business with regards to social online media. I put together a plan of action that is workable for any business with 1 to 50 employees.
Who Really Owns Your Domain Name ?
Are you, the owner of your company, the administrative contact for your domain name? If not, you really don't own your Web site, the admin does. That can be a very bad thing for you ($$$$) if something happens to them, or you get in an argument with them. Click this link, then in the search field type in your company's domain name (www.example.com). The results screen will tell you who the administrative contact is for your domain. If it's not you, have the person who is listed immediately change it to your name and your email address. It takes 2 minutes to change. Call me at (913) 908.5642 for examples of how this situation has hurt companies.
Some Simple Pieces of Website Advice
1. A Website is Not a Marketing Plan:
A Website should support your marketing plan. By itself, a Website is not a marketing plan. Within your "written" marketing plan, you should have a section on how you plan to use the Website to help your business.
2. Spend More Time and Money Getting People to Your Website, than You do on Your Website Build:
In most cases, utilize more time and budget getting people to your Website than you spend on the build of your Website. Once you have a thriving business going, dedicate more budget to your site.
3. Build the Site for Your Consumer, Not You the Business Owner:
As you build a Website, always consider first what the consumer needs from your Website, before you consider what you the business owner want on your site.
4. A Website Supports Your Brand, It Does Not Establish Your Brand:
Ouch!! All the brand and graphic focused Web designers out there hate me for this statement. Sorry, but a Website can only support your brand. By itself, it doesn't establish a brand.
5. New Customers or Existing Customers:
Most small business owners have two kinds of customers. New customers or existing customers. Which of these two customer types makes you more money? Once you've answered that question, look at your Website and see which customer type it better supports. If you're building a new Website, and you have a limited budget, spend that limted budget making the Website support the customer type that's going to make you the most money.
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