Search Engine Optimization (SEO) Services

Business owners, call today and get 45 minutes of free consultation on SEO/SEM. Having your business show up higher in Google, Yahoo and Bing, will increase your profits.
(913) 908-5642

Understanding SEO versus SEM

This whole discussion about showing up in search engines like Google, Yahoo and Bing depends greatly on your understanding of the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM or Pay Per Click (PPC).

Important Note - - - You cannot pay Google to show up in the SEO area of their search results. Keep reading below the diagram for more facts that will help your business grow.

Here is a diagram what the two terms refer to...

Search Engine Optimization (SEO)

So, if you cannot pay Google, Yahoo or Bing to show up in their SEO (sometimes referred to as "Native") search results area, how do you get there?

You get there by keeping up with and then applying what Google, Yahoo and Bing publish on their sites related to good Website design techniques. It's all out there for free on their sites, forums, blogs and trade journals.

Now as a small business owner/expert in your field, if you don' want to invest the amount of time it takes to become a Search Engine Optimization specialist, the best thing you can do is hire someone that makes a living keeping up with all the changes.

What should you pay for SEO help? - - The good news is, SEO is a relatively inexpensive non-technical process, and you only have to pay a specialist "ONE TIME" to help you with your site's SEO.

We charge less than $300, "one time" to get your site optimized for up to three terms. (One search term example: "hair salon kansas city")

After the initial optimization, you don't need to pay someone, except maybe 15 minutes a month to make changes to your site for the three terms. Or you can make those brief changes yourself if you are able.

Did you catch earlier when I said the specialist can "Optimize" your site. Optimize means we've done everything we can to a site to make it search engine friendly. I didn't say guarantee you top listings on the first page of Google, Yahoo or Bing. Optimize means everything anyone can do to a site has been done to make your site attractive to Google, Yahoo and Bing.

If someone promises/guarantees you they will get you top listings on Google, Yahoo and Bing, they are either lying to you or most likely they're trying to sell you SEM services. More about SEM in a minute.

Lastly, SEO is not overnight. For a highly competitive term; say like "Hair Salon Kansas City". Just optimizing your site for that term will not get you on the first page SEO section overnight.

Moving up in SEO for that highly competitive term takes.

1. Time. (weeks or months)

2. Ongoing text changes to your Website at least twice a month. (less than 15 minutes a month)

3. An effort on your part, as the business owner, to increase the exposure of your company on the Internet, through blogging, newsletters, links from other sites to your site, other forms of online advertising, and social networking. The more your company is mentioned in different places on the Internet, the better your Website will do in SEO results.

At KC Web Specialists, we are very very good at getting sites to show up in the SEO sections of Google, Yahoo and Bing at a very low, one time cost. (913) 908.5642

Search Engine Marketing (SEM)

SEM is also sometimes called Pay Per Click (PPC). It is 100% advertising. No different than taking out an ad in a newspaper, magazine, radio, TV or billboard. You can pay Google, Yahoo and Bing, AND TODAY show up near the top in their SEM sections!

Keep in mind though that the majority of Americans do not click in the SEM sections of the search results screens. We know those are ads, and many times not relevant to what we're really looking for. Sometimes they are relevant, sometimes they are not. As consumers we tend to avoid SEM, but not always! So if you have the budget for it, by all means apply a portion of your advertising/marketing dollars to SEM.

How much should you be paying for SEM. That's a very hard question to answer. Running a good SEM campaign is a very time consuming practice and TO BE SUCCESSFUL the business owner MUST dedicate someone on their staff to the task, or hire someone they can trust to manage the campaign for them.

DO NOT spend money on SEM unless you have someone who you can trust dedicated to the task.

You MUST also make some initial changes to your Website in support of your SEM campaign.

At KC Web Specialists, we're very good at partnering with companies with regards to SEM campaigns. We don't want you wasting your money and we'll explain it all so you can decide how much you want to do or how much you want us to do. (913) 908.5642

Call today and get 45 minutes of free consultation on SEO/SEM or anything related to doing business on the Internet.

At KC Web Specialists, we are very good at getting company's Websites noticed in Search Engines.

Call Today!

(913) 908-5642