5 Simple Steps To Local Kansas City SEO
(NOTE – Substitute your city name for Kansas City if you want. All the steps below remain the same.)
Local SEO in Kansas City and surrounding suburbs is not technical. It’s the human effort you undertake to get Google to recognize you as an authority for the services you offer in the city you want to show up in.
Here are 5 simple steps to get your business ranked higher for Kansas City SEO.
Step 1. Your Google My Business (GMB)account needs to say what you do, and say you do it in Kansas City. GMB is that thing on the right in the screenshot below. It’s free, it’s from Google, and it’s probably the most important thing you can do for your local SEO efforts. Did I mention it’s FREE? Start on your GMB before you do anything else with SEO. firstname.lastname@example.org if you want some free help setting it up.
Step 2. Look at your Website. I mean really look at what it says. Google is a literal creature. They are crawling your site for the letters K a n s a s C i t y If you want to show up for something related to Kansas City, does your Website actually say “Kansas City” on it. So many times people just assume that because their business is located in Kansas City, they’re covered. Go the extra mile all over your Website. Put the letters K followed by a, followed by n……… etc.
Step 3. Look at the left side of the screenshot above. KC Web Specialists is bigger on the Internet than just their Website. If you did a Google search for the letters “KC Web Specialists” with spaces, you’ll probably see that the first 6 pages of Google links are about the company. You MUST be bigger on the Internet than your Website. Work like crazy to get your company name listed on as many “Kansas City” based directories that you can. Even if you have to pay for that listing. Having your company name all over the Internet will be extremely beneficial to your SEO efforts. Oh, and make sure when you create that listing, it says you do what you do in “Kansas City”. Make every effort you can to have the listings say “Kansas City” in them.
Step 4. Focus, focus, focus your SEO efforts on just a few parts of your business. As a service business in Kansas City you may do 20 things, but only pick the top 5 most beneficial things you do, and focus all your SEO efforts on those top 5 services. Don’t try to chase everything your business does for SEO. There’s not enough hours in the day. Be the best in Google in Kansas City SEO for the things that are going to be your money makers for the next 5 years. Once you dominate Kansas City for those top 5 things, then start chasing the others.
Step 5. Don’t chase the Map (screen shot below) If you are business located in Olathe, and you want to show up for Kansas City, don’t look at how well you are doing on the map. Someone downtown Kansas City, looking for a plumber in Kansas City, is not going to see your business map listing in Olathe. Do not use the map to measure the success of your SEO efforts. Period!! The map is only trying to match businesses physically close to where the person is doing a search. The map is NOT SEO. Set your expectations accordingly. Do yourself the favor, and don’t chase the map. The map listing info/guidance comes from your GMB (step 1 above).
KC Web Specialists has been helping companies in Kansas City for over 15 years with their local SEO efforts.
Please feel free to reach out to us at anytime for some FREE information and advice on how to best perform in the local SEO arena. Or click this link for a FREE SEO evaluation of your current Website.