First page of Google – Part One – above the fold
Let’s take a closer look at what I mean by “First page of Google”.
Quick, go to Google’s homepage right now. Let’s do a search!
Type in “Web Design Kansas City”. As you type, you will notice some things happen. “Google Instant” is predicting what you will be typing, adjusting to show results. The more information you put into the search bar, the more keystrokes you make, the more possibility of the search results that change.
Updates to Google’s search engine results. The first four results in search are Ads. You’ll notice the green box with the word “Ad” in white letters. This styling has changed significantly. Before, the ads were three at the top, and a side bar area. The area was colored differently before.
Users would usually skip the ads and try to find organic results. This creates a extra step the user would have to make in order to get to the results they want. Now more than ever, Google has made the ads look more organic. With our specific key phrase “Web Design Kansas City” there are four ads, then underneath a map featuring all the “Google My Business” listings. If you are on a laptop like I am, that is all there is, above the fold. If you see the result you are looking for without going into the organic results, Google has done it’s job, and it’s a win-win for Google, the advertiser, and for you, the consumer.
Above the fold, what sticks out to you? What does Google to make things stick out? What does Google do to make sure what you typed is important. With the “Web Design Kansas City” search term, I see “web-design” in the url bolded in green, as well as a bold in the ad text, where “Website” even is bold.
Part two will discuss more the maps section, so stay tuned 🙂
KC Web Specialists’ Kansas City SEO / PPC specialist who enjoys blogging about all things web related.