Google right sidebar ads missing and what it means for Kansas City Pay-Per-Click PPC
Has your Kansas City business recently seen a slight change in Google’s search engine appearance? You may have noticed that the right sidebar ads, the infamous non-clicked text ads, are now gone.
The Future of the Right Sidebar Text Ads
Google has become more mobile yet again. As desktop usage and mobile usage come ever closer together, so has the need for Google’s own search engine. There is no right sidebar on a mobile device. Now there is no right sidebar on desktops. Sources say that Google has announced it after years of tests.
“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”
Google will also add a fourth ad on highly commercial queries, and use the right sidebar area for product listing ads, as shown in the screenshot.
The question will be how this change will affect Kansas City businesses and their PPC campaigns, even their Kansas City SEO organic results. Mark the beginning of this change in your Analytics by using annotations.
As evidence of mobile devices showing 3 text ads since August 2015 instead of 2, the desktop will soon, if not already based on screen size, have their immediate viewport area completely covered with ads.
Google is in the business of making money, making businesses money, and giving the consumer what they need as best as possible. Yet still, Google is in the business of making money. If only one day Google had 5 ads based on highly commercial traffic, or 6, or how about 10? Maybe removing the organic from the search result all together could be in the future.
KC Web Specialists’ SEO/PPC specialist who enjoys blogging about all things web related.
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