Google SEO Trends That Are Important Right Now
Google SEO is probably the most consistent and valuable marketing channel available to everyone. SEO must provide high-quality, trustworthy, authoritative content for brands across all industries. With Google announcing so many changes over the past few months, it takes a lot of work to make sure websites will rank. There are a few trends you should focus on to stay ahead.
Give the user what they want.
Google’s goal is to send users to a site that gives them the best experience possible finding exactly what they are looking for. So to take full advantage of Google SEO, you must know who your customers are and what they want. You must create a website that is easy to use with content that is truly valuable to your target demographics.
Site speed has always been a factor in Google SEO simply because slow sites bounce users back to Google, which hurts ranking. Last year, however, Google announced that their Core Web Vitals and page experience will be ranking factors for Google’s algorithm beginning in late spring, 2021. This means that you’re probably already losing ranking position if your site lags at all.
E-A-T, or Expertise, Authority, and Trustworthiness have been Google SEO ranking factors for a few years, but they are of ever increasing importance. It is imperative not only to do your keyword research, but to understand the user’s intent when searching for those keywords. When they click through to your site, they should be able to easily see that you know your business inside and out, and have the information they need organized in a way that they don’t have to click through a dozen pages to find it.
There are now more mobile users than computer users browsing the internet. It is crucial that business websites are accessible, fully functional, and look good on all types of devices, across all platforms.
The meta description is a short description of your page that shows up on the search engine results page. It is the first thing users see in a search and must include relevant keywords for the best Google SEO.
Google SEO From KC Web Specialists
KC Web Specialists help businesses in Kansas City and nationwide improve their Google ranking. Whether you’re looking to boost your local search rankings, increase your online visibility, build more citations, or develop a strong online presence, our team of Google SEO experts is always on top of the ever-changing world of online marketing. For more information, contact KC Web Specialists at 913-489-7866, ext 107, or click here to request your *FREE* SEO evaluation.