How Google Is Actually Benefiting Roofing Companies In Kansas City
Google Ads or Pay-per-click (PPC) advertising involve paying for online advertising on a pay-per-click basis. It is a digital marketing strategy that allows roofing companies to place their ads on search engine results pages, social media platforms, and other websites. PPC advertising is especially beneficial for businesses in competitive industries, such as roofing in Kansas City. With Google Ads, roofers in Kansas City can target potential customers who are actively searching for roofing services in their area, and only pay for clicks on their ads.
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How PPC advertising can benefit roofing companies in Kansas City
PPC advertising allows roofers in Kansas City to target specific keywords, geographic locations, and even demographics to ensure their ads are seen by the right people. For example, a roofing company in Kansas City could target keywords like “roof repair,” “roof replacement,” or “roofing contractor” to appear at the top of the search engine results pages when someone searches for those terms.
PPC advertising is cost-effective because roofers only pay when someone clicks on their ad. This means that they can control their advertising costs and ensure that they are only paying for clicks that have a higher chance of resulting in a sale.
One of the biggest advantages of PPC advertising is that it provides measurable results. Roofers in Kansas City can track the performance of their ads, including the number of clicks, impressions, and conversions. This data can then be used to make informed decisions about future advertising campaigns and optimize their current campaigns for better results.
Unlike other forms of advertising, such as SEO, PPC advertising can deliver quick results. Once a PPC campaign is set up, roofers can start receiving clicks and generating leads immediately. This makes it an excellent choice for roofing companies in Kansas City who need to generate leads quickly.
The success of a PPC campaign depends largely on the keywords that are chosen. Roofing companies in Kansas City should focus on keywords that are relevant to their business and have a high search volume. It’s also important to choose keywords that have a lower competition level, as this will help to keep advertising costs down.
Once the keywords have been chosen, it’s time to create compelling ads that will entice potential customers to click. The ad copy should be clear, concise, and highlight the unique selling points of the roofing company. It’s also important to include a call to action (CTA) that encourages the user to take action, such as “Call Now” or “Get a Free Quote.”
PPC advertising allows roofing companies in Kansas City to target specific demographics, such as age, gender, and income level. This can help to ensure that the ads are seen by the right people and increase the chances of generating leads.
When someone clicks on a PPC ad, they should be taken to a landing page that is relevant to the ad they clicked on. The landing page should be optimized for conversions and make it easy for the user to take the desired action, whether that’s filling out a form or calling the roofing company.
Once the PPC campaign is up and running, it’s important to monitor the results and make any necessary changes to improve performance. This might include adjusting the targeting, ad copy, or landing pages. By monitoring and optimizing the campaign, roofing companies in Kansas City can ensure that they are getting the best possible return on their advertising investment.
Using Ad Extensions or AdWords
Ad extensions are additional pieces of information that can be added to a PPC ad, such as a phone number, business address, or links to other pages on the website. Ad extensions can make the roofing ad more informative and increase the likelihood of a click-through.
Negative keywords are keywords that you don’t want your ad to appear for. For example, if a roofing company in Kansas City only specializes in residential roofing, they may want to exclude keywords related to commercial roofing. Using negative keywords can help to ensure that the ad is only shown to the most relevant audience.
More and more people are using their mobile devices to search for local services, including roofing companies. It’s important to ensure that the PPC ad and landing page are optimized for mobile devices, such as by using a responsive design and making sure the page loads quickly.
It’s important to set a realistic budget for a PPC campaign based on the expected return on investment (ROI). Roofing companies in Kansas City should consider factors such as the average cost per click, the conversion rate, and the expected lifetime value of a customer when setting their budget.
In addition to tracking clicks and impressions, it’s important to track conversions to determine the ROI of the PPC campaign. This might include tracking phone calls, form submissions, or online purchases. By tracking conversions, roofing companies in Kansas City can determine which keywords and ads are generating the most leads and adjust their campaign accordingly.
Additionally, roofing companies in Kansas City should regularly analyze their PPC campaign’s performance and make adjustments as needed. This ongoing optimization can help to maximize the effectiveness of the campaign and ensure that the roofing company is getting the most value for their advertising dollars. With careful planning and execution, PPC advertising can be a powerful tool for roofing companies in Kansas City to gain visibility, attract new customers, and grow their business.
In conclusion, PPC advertising can be a highly effective way for roofing companies in Kansas City to generate leads and grow their business. By following these tips and best practices, roofing companies can set up a successful PPC campaign that reaches the right audience and delivers measurable results.
PPC Advertising In Kansas City
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