LinkedIn bought by Microsoft – June 2016
Is this acquisition for real?
Microsoft Corp. and LinkedIn Corporation – finally will converge as one, with Microsoft acquiring LinkedIn for around $200 a share deal valued at over #26 billion. That’s a lot of money, around $250 an active user.
What is LinkedIn?
LinkedIn is the world’s largest professional network, containing more than 400 million profiles. People can build their professional identities online, discover professional opportunities, and get the latest news.
Why buy LinkedIn?
All I can do is speculate, as I do not have $26 billion to invest in anything myself. As a user of LinkedIn, I always found that communicating inside the program was a chore. There were always incessant upgrade advertisements for LinkedIn Premium, locking you out of the activities you could easily do in another program.
Also, on a side note, all the emails asking if I know some one.
Microsoft has Skype, which currently has 70 million users. In my mind, if I were CEO, I would be thinking that 330 million people on LinkedIn could now see my advertisement for Skype Premium, a $8.99 a month service. Imagine if everyone on LinkedIn paid that every month 🙂 For math’s sake, it’s $35 billion dollars, after just one year.
If Microsoft’s CEO, Satya Nadella, does something great with LinkedIn, he might first start with the email nuisance. He believes that the deal will widen the market for Microsoft products.
Will this affect Kansas City businesses?
Speculating again, I believe that when Satya’s official statements included “social selling” he may have been referring to how people buy, the very essence of commercialism, is changing platforms. Social networking is a big part of consumer’s lives, so reaching them becomes a very interesting endeavor.
Kansas City businesses who don’t have an account already with LinkedIn would be wise to get one.
KC Web Specialists’ Kansas City SEO / PPC specialist who enjoys blogging about all things web related.