Noise From Google About GDPR – Do You In Kansas City Need To Pay Attention To The Noise?
If you are a business owner in Kansas City, and you have a Website, you may have recently received a lengthy, somewhat technical eMail from Google about the upcoming GDPR implementation in May of 2018. (I copied that eMail at the bottom of this blog post)
As a business owner in Kansas City you should take a moment and read these 5 points below.
#1 Why did you get the eMail from Google? You got it because on your Website you have installed Google Analytics. This is a tool that let’s you see how many people visit your Website and where they go on your Website. If you didn’t get the eMail from Google, but you still have a business Website. There’s a good chance you have Analytics and don’t know it, so keep reading….
#2 General Data Protection Regulation, or GDPR, is a new set of laws coming out of the European Union (EU) related to online data collection and security.
#3 Google is letting you know that “if” you do business with customers, OR vendors from the EU, that your Google Analytics account will be in compliance with the new GDPR. Why is that important? Read #4 and #5.
#4 If your company has customers from the EU, or you sell or use EU products, or you have EU vendors, you really should look at your entire online presence (not just Google Analytics) and make sure you adhere to the the new GDPR.
#5 What is going to happen if you violate the GDPR? I’ve been seeing this statement in many articles talking about this new EU regulation – “Non-compliant companies will face hefty fines of up to €20 million or 4 percent of global annual revenue, whichever is greater. Non-EU companies will be a particular target of these higher fines.”
So! If you have EU customers, or sell EU products from EU Vendors, you should give your business attorney a quick jingle and see what they think you should be doing to support the GDPR. If changes are needed to your Web presence, KC Web Specialists would love to be your partner in implementing these changes.
Please reach out to me at your convenience if you would like to discuss next steps.
(913) 489-7866 or firstname.lastname@example.org
HERE’S THE ORIGINAL EMAIL FROM GOOGLE.
Dear Google Analytics Administrator,
Over the past year we’ve shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. Today we are sharing more about important product changes that may impact your Google Analytics data, and other updates in preparation for the GDPR. This e-mail requires your attention and action even if your users are not based in the European Economic Area (EEA).
Today we introduced granular data retention controls that allow you to manage how long your user and event data is held on our servers. Starting May 25, 2018, user and event data will be retained according to these settings; Google Analytics will automatically delete user and event data that is older than the retention period you select. Note that these settings will not affect reports based on aggregated data.
Action: Please review these data retention settings and modify as needed.
Before May 25, we will also introduce a new user deletion tool that allows you to manage the deletion of all data associated with an individual user (e.g. site visitor) from your Google Analytics and/or Analytics 360 properties. This new automated tool will work based on any of the common identifiers sent to Analytics Client ID (i.e. standard Google Analytics first party cookie), User ID (if enabled), or App Instance ID (if using Google Analytics for Firebase). Details will be available on our Developers site shortly.
As always, we remain committed to providing ways to safeguard your data. Google Analytics and Analytics 360 will continue to offer a number of other features and policies around data collection, use, and retention to assist you in safeguarding your data. For example, features for customizable cookie settings, privacy controls, data sharing settings, data deletion on account termination, and IP anonymization may prove useful as you evaluate the impact of the GDPR for your company’s unique situation and Analytics implementation.
Contract And User Consent Related Updates
Google has been rolling out updates to our contractual terms for many products since last August, reflecting Google’s status as either data processor or data controller under the new law (see full classification of our Ads products). The new GDPR terms will supplement your current contract with Google and will come into force on May 25, 2018.
In both Google Analytics and Analytics 360, Google operates as a processor of personal data that is handled in the service.
- For Google Analytics clients based outside the EEA and all Analytics 360 customers, updated data processing terms are available for your review/acceptance in your accounts (Admin ➝ Account Settings).
- For Google Analytics clients based in the EEA, updated data processing terms have already been included in your terms.
- If you don’t contract with Google for your use of our measurement products, you should seek advice from the parties with whom you contract.
Updated EU User Consent Policy
Per our advertising features policy, both Google Analytics and Analytics 360 customers using advertising features must comply with Google’s EU User Consent Policy. Google’s EU User Consent Policy is being updated to reflect new legal requirements of the GDPR. It sets out your responsibilities for making disclosures to, and obtaining consent from, end users of your sites and apps in the EEA.
Action: Even if you are not based in the EEA, please consider together with your legal department or advisors, whether your business will be in scope of the GDPR when using Google Analytics and Analytics 360 and review/accept the updated data processing terms as well as define your path for compliance with the EU User Consent Policy.
Find Out More
You can refer to privacy.google.com/businesses to learn more about Google’s data privacy policies and approach, as well as view our data processing terms.
We will continue to share further information on our plans in the coming weeks and will update relevant developer and help center documentation where necessary.
The Google Analytics Team