PPC Advertising: Does Pay-Per-Click Marketing Really Work?
PPC advertising is an effective marketing strategy for business websites, in particular eCommerce sites. If you’re questioning whether or not PPC marketing is right for your business, most likely it is, especially if yours is a B2B business. Some of the advantages of PPC advertising are high visibility and rankings in search engines, relevant traffic to your website, pay only when searchers click on your ad, post special promotions, and a set advertising budget amount each month.
Having an adequate spend amount for marketing your business is more important than you may realize. Understandably, you need to manage operating costs, but skimping on your marketing budget will make for a restricted PPC campaign. It may seem counterintuitive but, spending more money initially helps build a baseline for optimization. When you rely on the experts at KC Web Specialists to optimize your company’s marketing structure, you get the best bang for your buck for promoting your business. As a powerful, cost-effective tool, PPC advertising drives real business outcomes that make it more than worth the cost and effort.
One of the most important pay-per-click strategies is tracking performance. KC Web Specialists PPC advertising experts stay on top of every facet of your marketing campaign, consistently monitoring, tracking conversions, accumulating data and making the right optimizations for the most qualified leads to increase revenue. When you have an inadequate budget for marketing, it will restrict the volume of ads and sales, which in turn will reduce the amount of data available and impede the success of the campaign. A budget that allows for testing and volume will be more cost-effective in the long run as your cost per acquisition (CPA) is reduced.
Importantly, high quality content with accurate, relevant keywords in the ad copy is essential. If the landing page is vague or confusing the ad will be ineffective and less likely to make a conversion due to the difficulty users experience finding your products or services. PPC advertising makes your intent clear by tailoring your ad campaign to target your specific audience using techniques like urgency-driven CTAs such as ‘Call Now’, Click Here’ and the like. Any PPC advertising campaign using these types of ads will have a distinct advantage over a campaign that doesn’t.
At KC Web Specialists, we partner with our customers to make recommendations on the content we need to see successful campaigns. Our marketing team ensures content quality by continuously testing your landing pages, effectively driving up conversion rates. Ads that don’t deliver value won’t make money, and users want to know that your offer is valuable to them. This will prove to you that PPC advertising actually does work!
When you want ads that can generate your business thousands in revenue with almost immediate results, PPC advertising is an essential strategy for many companies that is worth far more than your initial investment. KC Web Specialists will ensure you have relevant ads with carefully researched and implemented keywords, a good CTR, and a quality landing page that will pay dividends in the long term. Contact us today for a FREE Website Evaluation and FREE SEO Report.
913-489-7866, ext 107