PPC Advertising Gets More Leads For Online Businesses
A well-designed PPC advertising campaign can generate a substantial number of new leads to your website. You’ll see improved conversions and a significant ROI. When you aren’t seeing amazing results from your Pay-Per-Click marketing efforts, you probably need to restructure and redesign your PPC ad campaigns. KC Web Specialists have been expertly optimizing business websites for years and know how to quickly and affordably initiate your PPC ad campaigns to get the leads you need to build your business.
In order to generate better quality leads there are several things that need to happen. First, we will set up URLs for tracking your conversions. A PPC advertising expert, using the Google Ads “Campaign URL option” can set the parameters, identify your specific ad campaigns and analyze the results then enter the URLs on your landing pages, save the data and sync with your customer retention metrics for easy viewing and tracking. We can test multiple offers to see which ads are getting the most traction and producing the most opportunities, such as free evaluations, requests for consultation, and free assessments.
Also, by implementing device tracking, we will be able to determine which devices (computer, tablet, or smartphone) are driving leads. For instance, if mobile leads are not converting into opportunities, we will adjust your campaigns. This may include stopping ads on mobile devices and reducing bids so that computers and tablets receive most of your online traffic.
When planning your PPC advertising campaigns, we will segment the products or services that you provide into different groups – i.e. main feature, primary benefit, sub-category, target industry, and geographic location. This makes it easier for targeted users to find you and whatever they are looking for. Each ad campaign will be designed to include keywords, content and landing pages that are relevant to the associated segment. This plan for designing your ad campaigns will get you higher quality leads and increased conversion rates.
You’ve heard it before – you’ve read it here before! Keywords are the ‘core ingredient’ of every PPC advertising campaign. To attract the best quality leads, you have to target keywords that are based on searcher intent. With the help of professional website design specialists like KC Webs, your company will have a custom marketing plan to help you achieve all of your business goals. Location-based searches also convey searcher intent. Importantly, websites that use specific target-based keywords, customized ads and landing pages will get you the most and best leads.
Many companies struggle at generating opportunities and driving a positive ROI from their PPC advertising campaigns. KC Web Specialists can create targeted campaigns optimized for high quality lead conversions. Our expert services are available throughout the metro, including the Jackson County, Missouri cities of Kansas City, Grandview, Independence, Blue Springs, Lees Summit, Belton and more. We serve the Johnson County, Kansas, cities of Kansas City, Overland Park, Leawood, Olathe, Lenexa, Shawnee, and others, as well as Wyandotte County, Platte County, Cass County, and Clay County.
KC WEB SPECIALISTS
(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223
We are a local Kansas City Google Partner, with more than a decade of web design and development experience.