PPC Marketing Gives Your Business A Higher Search Rank Position
PPC marketing is one of the most essential factors for making your business advertising more efficient. Google rewards high quality and good performance based on the most popular ads as well as the highest bidders for the ad space. Therefore, the better your PPC marketing ads, the greater your click-through rates (CTR) and the more budget-friendly your costs.
Designing an ad campaign that ensures your ads will perform to Google’s high standards requires research and planning. It is essential to your business success that your ads appear at the top of SERP because those are the first ones users click on. Importantly, they generate more new business and get the most conversions. Search engine metrics are constantly tracking bids, placements, keywords, quality of content and more in order to determine which of your ads will appear at the top of the results page.
When planning your ad campaigns, as with any marketing effort, it’s key to establish the business goals for your paid search campaigns first. This is important because it helps you structure your ads to target your audience. Decide what you want to achieve with your ad campaigns. For example, do you want to build awareness and have higher visibility in SERP? Is your goal to generate leads and attract new customers? Will you be selling products or offering services? Having your specific goals firmly in mind will help design your PPC marketing campaigns.
When you use the Google Ads system for your PPC marketing you can reach more potential customers, and having a sufficient budget for digital advertising is essential; otherwise, your ads won’t show often enough to justify the expense. Ad budgets are set at an average daily spend level (your daily budget times the average number of days in a month) and are tracked by Google to make sure you don’t spend more than your daily spend amount. It’s important to base your PPC marketing budget on how much you’ll need to meet your goals. Without the proper spend budget, your ads won’t appear consistently, and you won’t get enough clicks or conversion data to learn and optimize your campaigns, let alone meet your business goals. So give careful consideration to what it’s worth to you to set aside an appropriate budget for your PPC marketing plan.
In order to structure your ads more effectively, you also need to know what search terms your target users are entering in their search queries, and which visuals attract their attention, influencing them to click on your ads. This information will help you create ad content with relevant keywords and phrases, textual content, graphics and many other aspects for creating engaging ads that are specific to your brand. In addition, using several variations for the same keyword helps ensure better user experiences for your customers. It’s also a good idea to revisit your existing ads and modify them accordingly. Such variables as call-to-action and inserting your brand name in some of your ad text can be used to improve your paid ad content.
For added assurance that your advertising strategies will get you the results you’re looking for, call KC Web Specialists and schedule a FREE website evaluation and SEO report. We’ll carefully analyze your current ads and make recommendations for improvement. We know how effective implementing a PPC marketing campaign can be in helping to grow your business. If you’re ready to make your website get a higher search rank and ultimately generate more revenue, give us a call today.
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We are a local Kansas City Google Partner, with more than a decade of web design and development experience.