PPC Marketing Impacts Kansas City Wholesale Supply Industry


PPC marketing stands for “Pay-Per-Click”, which is a digital marketing strategy for business websites.  Search Engine Optimization (SEO), using PPC gives a website a stronger online presence with a broader reach in the target market. A website with a strong SEO presence gets more traffic. The increased volume and user action improves revenue.

Wholesale Distribution Industry in Kansas City

One of the leading industries in the area is wholesale distribution; in particular, food distribution. Wholesale suppliers provide products to retailers in bulk shipments at a reduced cost; this is important to a retailer’s ability to provide competitive pricing for the goods they sell. However, if the retailer is unable to find the wholesale distributor’s website, it becomes a lose-lose situation. With proper search engine optimization (SEO) of a wholesale supplier’s business, the opposite happens, and everyone wins.

PPC Marketing: How It Works

Basically, when a user enters a keyword in a search query, ads containing those keywords will appear on the search engine results page. Each time a user clicks on the ad that is displayed, the advertiser (company) pays a fee to the publisher (search engine).

PPC Marketing: Keywords

Web design involves creating dedicated landing pages that attain higher search engine ranking. PPC marketing maximizes keywords in the ad content to improve visibility in search results, reach the targeted market and increase web traffic. When users run a search using those keywords, ads containing the keywords will appear higher on the page. The business only pays the publisher when someone clicks on the ad.

PPC Marketing: Ads

Businesses bid on relevant keywords and pay for each click on their advertisements. Each time a search is initiated, the search engine matches keywords and ad text to determine how high on the page the search results appear. The most effective ads promote the business’s specific brand.

Research indicates that searchers click on paid search ads more often than any other form of digital advertising. Examples are:

  • Search Text Ads – Paid ads that appear above and below the search results. Includes the headline text, a URL, and a brief description.
  • Shopping Ads – Include images of products, brand name, prices and more. Have a better click-through rate (CTR) than search text ads.
  • Video Ads – A highly effective form of PPC marketing to promote products; helps build brand awareness.   
  • Display Ads – Can be text, banners, Gmail or mobile ad campaigns; builds brand awareness.

PPC Marketing: Benefits

A business website that is optimized with a PPC marketing campaign using keyword-rich content gives a company a distinct advantage over their competitors. That’s because it drives more traffic to their website, reaches more potential customers, and reduces cost-per-conversion (COC). In addition, it is far more cost-effective than traditional advertising, helping wholesale suppliers stay at the forefront of the industry.

PPC Marketing: Gets Results

A well-designed PPC campaign will increase organic traffic, reach more customers, and generate more clicks. The fee a business pays to the search engine is nominal, because the new business generated by a large number of clicks on the ad is of higher value than the search engine fee. Ultimately, that makes PPC marketing very worthwhile to all businesses.

KC Web Specialists: Website Design & PPC Marketing

Pay-Per-Click advertising is one of the best marketing investments a wholesale supply business can make. If you want to boost website traffic, reach more customers, and increase conversions, a PPC marketing campaign can help. As an important part of your SEO strategies, KC Web Specialists will make sure your Google Pay-Per-Click (PPC) campaigns are done right, and that they successfully drive traffic to your site.

Serving the Kansas City metro, including Jackson County, Missouri cities of Kansas City, Grandview, Independence, Blue Springs, Lees Summit, Belton and more. We serve the Johnson County, Kansas, cities of Kansas City, Overland Park, Leawood, Olathe, Lenexa, Shawnee, and others, as well as Wyandotte County, Platte County, Cass County, and Clay County. 


KC Web Specialists 

(913) 489-7866, ext. 107

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