Promoting Pay-Per-Click (PPC) Marketing As A Certified Google Partner


Google’s Pay-Per-Click (PPC) marketing platform is an effective advertising strategy for growing your business.

Officially known as Google Ads, it’s imperative that providers of this service have a Website that displays a Google Partner certification badge, thus assuring clients that they are experts in using Google Ads. This form of PPC advertising is a relatively affordable form of marketing, as businesses only pay a nominal fee for clicks on the ads. However, the return on the investment can far exceed the costs.

Kansas City Certified Google Partner

PPC Marketing: Why work with a Google Partner?

Google Partners provide certified, unique, customized digital solutions for maximizing leads from a website. Further, they give you a distinct advantage over your competitors.  Using a Google Partner ensures that you are marketing directly to your customer base, generating new leads at a low cost, and connecting you with searchers who are actively looking for what your company provides.

Google Partner platforms like Pay-Per-Click, are calls to action. 

PPC Marketing Products: GoogleAds

The Google Ads platform operates on a pay-per-click model, in which a company bids on keywords, paying Google for every click on your ads. Google Ads are used to create ads that appear in searches for the products or services that your business provides. 

The most common types of Google Ads that can be optimized for placement, keywords, and brand-specific content specific are:

  • Search Ads
  • Mobile Ads
  • Video Ads
  • Display Ads
  • Shopping Ads

PPC Marketing Monitoring

Google algorithms identify which ads appear on its search results page based on the quality and relevance of keywords, ad content, and the size of the keyword bids. Significantly, this helps advertisers determine how much they will earn from the selected ads. They then use an Ad Auction to bid on ads for their website by offering the maximum price they’re willing to pay to buy a specific ad.

PPC Marketing Benefits Everyone

A unique advantage of PPC marketing is that Google Partners reward highest-quality ads. The better your ads perform and the better click-through rates, the lower your advertising costs.

  • Consumers – Searchers click on digital ads more than other types of online marketing. PPC marketing ensures that the ads for the products or services being advertised are highly relevant and fit the searcher’s criteria.
  • Advertisers – Companies placing the ads reap the benefits of generating clicks on their ads. Google Analytics enables them to measure the quality of traffic that results from search engine clicks and adjust their marketing strategies to meet the specific needs of searchers.
  • Search Engines – PPC marketing strategies enable search engines like Google to appeal to consumers and advertisers, builds their user-base and generates revenue.

PPC Marketing Certified Google Partner

For Company-Level Google Partnerships, a company must satisfy certain criteria in order to attain this certification. This certifies that the company has achieved a globally recognized level of expertise in Google advertising. In addition, as a Google Partner, your company will have access to the many program benefits that are available, such as product and sales training, executive training, and product support.

PPC Marketing For Your Business

Essentially, as one of the best marketing investments a business can make, pay-per-click advertising is not only affordable but it also targets your brand-specific audience. It ensures increased website traffic, reaches more consumers, and boosts your conversion rates. As an important part of your company’s marketing strategies, KC Web Specialists web designers can optimize your website for Google Pay-Per-Click (PPC).


(913) 489-7866

We are a local Kansas City Google Partner, with more than a decade of web design and development experience. 

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