SEO Company Search Engine Optimization Vs Pay-Per-Click
SEO company services and pay-per-click (PPC) advertising are both valuable marketing tools, but they are two different things. SEO is a slow process but creates a broad organic reach, which provides the greatest return on investment over time. PPC ads, on the other hand, build immediate brand recognition and are a good way to increase your traffic while you are working on raising your SERP.
Search Engine Optimization
Over 1 *TRILLION* web searches are conducted every day, and nearly 75% of them are on Google. These searches bring in over half of all business website traffic. The website that ranks highest in organic searches (meaning regular search listings rather than paid ads) gets over 33% of the organic clicks. This means that strong SEO is critical to the success of your business.
Unfortunately, SEO is more complicated than sprinkling a few keywords around your website. The hard truth is that search algorithms are updated frequently and designed to recognize credible sources of relevant and current information. Meeting their criteria takes time and dedication that most small businesses simply don’t have available in-house. An SEO company takes all of that off of your plate.
Big corporations spend millions to claim those top SERP spots, and even with their massive budgets, it often still takes more than a year just to get on the first page. This process is slow because Google has to verify your legitimacy. Their algorithms are designed to prevent websites from using black hat tactics to gain ranking. It takes time to demonstrate that you are real and knowledgeable in your industry. Many small businesses can’t afford to invest their whole marketing budget in such a long-term return. This is where PPC advertising is beneficial.
Pay-Per-Click
Pay-per-click (PPC) advertising makes your listing appear at the top of search results while also helping you to earn a better ranking for organic traffic. PPC doesn’t directly improve your SERP, but it does increase brand awareness, which ultimately leads to more clicks in organic searches.
PPC allows you to set your own budget and reach your defined audience quickly with your targeted message and invest in a long-term, more cost-effective, organic strategy at the same time. These ads only appear when someone searches for what you offer, and you only pay when they click through to your site.
KC Web Specialists Is Your PPC And SEO Company
Professional search engine optimization from KC Web Specialists delivers measurable results with Google’s algorithm by tracking your website’s traffic volume, traffic sources, SERP position, and more. We produce monthly analytics reports on your PPC advertising campaigns, analyzing every detail. We determine your site’s current strengths and weaknesses, and make adjustments or develop and implement new SEO strategies as needed.
When you need PPC services and/or an SEO company, trust KC Web Specialists to get results. Request your free website evaluation today!
KC WEB SPECIALISTS
(913) 489-7866, ext. 107
Overland Park, Kansas
KC Web Specialists Marketing Office |
KC Web Specialists Accounting Office |
1475 Walnut Street, Suite 16 |
401 W. Frontier Ln, Suite 200A |
Kansas City, Missouri 64106 |
Olathe, Kansas 66061 |
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