SEO Services in Kansas City: What’s next in SEO in 2021?
SEO services in Kansas City continue to be a major driver of traffic for small business websites. However, it can be confusing and difficult to determine which new strategy or technology is best for increasing online traffic and driving new leads. Some small business owners may question if their traditional marketing strategies will continue to work in the coming year. Although many of the usual practices and methods of marketing are changing, expert SEO services in Kansas City adapts to the changes and stays current with all the latest updates and developments, in particular Google’s updates.
Google will continue to be the driving force behind big changes in digital marketing strategies in 2021. At KC Web Specialists, every time Google releases an update, SEO services in Kansas City determines how the update might impact their optimization approach. For example, the most recent BERT update enables technicians to optimize your website content based more on user-focused optimization (UX), rather than on keywords. Search queries are more accurately interpreted by BERT, which helps search bots understand the more conversational, natural language queries of users. This is important because it leads to more relevant, higher quality search results on Google – even searches containing incomplete sentences, misspellings, and grammatical errors.
In addition, Google is introducing Page Experience in 2021, which is a new ranking signal that will provide a faster load time and more interactivity for users. By combining Vital Core components like safe-browsing, HTTPS security, and mobile-friendliness with existing UX signals, it will improve the way it evaluates overall UX. In other words, it provides a unified set of metrics for SEO services in Kansas City to evaluate users’ on-site experience.
Staying current with Google’s changes in algorithm, and applying the right strategy, provides a better user-experience, gives you an edge up on your competitors, and helps you to reach or remain at the top position of SERP. Great SEO techniques can help increase awareness and reach by improving visibility and relevancy on search engines. Local SEO services, along with Google’s Expertise, Authoritativeness, and Trustworthiness (EAT) guidelines, ensure your brand will reach more people, get more recognition and gain users’ trust, which improves your small business rankings.
SEO is still one of the best strategies for small businesses to bring in new customers and get ahead of their competitors. With professional search engine optimization, SEO services in Kansas City can ensure your website dominates the local search results for your brand. Whether you need a new website, or have an existing business site that isn’t performing as you need it to, KC Web Specialists are experts in all areas of search engine optimization. If you’re uncertain about which strategies will work best for your online business presence, contact us for a FREE Website Evaluation & Report.
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