Top 5 Tips For Hiring A PPC Advertising Campaign Manager
PPC advertising is a proven way of advertising your business that can give you the competitive edge you need to compete with other companies. It works for almost any kind of business, whether you’re selling products, promoting a service-based or software business, trying to build brand awareness, or even if you want to drive foot traffic to your local store. Hiring a PPC advertising campaign manager can get you the results your business needs.
When considering a company to manage your PPC advertising campaign, it is very important to find one that has the experience and proficiency you need to create a marketing strategy that will outperform your competitors. You need a company with a solid reputation and one that also offers a complete analysis of your website because getting insight into your business and discussing your PPC advertising strategy is crucial in creating an effective pay-per-click marketing campaign. To help you know what to look for, following are 5 important tips for hiring a professional PPC advertising campaign management company.
- Google-Certification: Make sure the company you hire is Google-Certified for PPC advertising. This is your guarantee that they are qualified to handle your marketing campaign expertly in order to generate the kinds of results you’re looking for. For a company to become Google-Certified, they must pass strict, intensive exams and meet Google’s high standards. KC Web Specialists are Google-Certified for PPC advertising.
- Consultation and Communication: An in-person meeting is important to discuss your PPC advertising campaign strategy. You will be able to answer questions about your particular business to promote a better understanding of how to design ads and manage your campaign. A meeting is also important for discussing time management. You need to know an appropriate amount of time will be spent on your account to achieve your goals. This more inclusive approach will produce greater results. In addition, a solid PPC advertising company will consult with you on a regular basis and make sure lines of communication are open and productive. KC Web Specialists has built a trusted reputation based on our expertise, skills and customer service, and we offer a free consultation.
- Budget and ROI: A good PPC advertising manager knows that it isn’t how much you spend but how your budget is optimized that will get the best return on your investment. Hiring a quality PPC advertising service can save you money in the long run because you’ll have a better performing ad campaign that makes you more money. Further, you should look for an agency that values integrity, that fully researches all the important aspects of marketing and has experience working with each element of the marketing process. Using data from your Google Analytics, KC Web Specialists can guide your steps to increased ROI.
- Relevancy: You’ll want a PPC advertising manager that is an expert in online marketing who can give you a seamless and thorough experience and provide more solid results. They can create landing pages that are optimized for your specific ad groups, using specific, relevant keyword-rich ad content that will reach your market audience and improve traffic to your website. Important to note also, is that Pay-Per-Click marketing and Search Engine Optimization go hand-in-hand, and a marketing manager that offers both is even more beneficial for your company’s advertising strategy. KC Web Specialists are experts in SEO.
- Reporting: It’s important that the PPC management company provides you with easy-to-understand reports with all the information you need about how your website is performing in relation to your advertising campaign. The best PPC advertising services will provide at least a monthly report, and be available to answer any questions you have. A report enables you to see areas that may need improvement, and the marketing manager has the ability to make whatever changes are needed, whether it’s adding a different type of ad or changing the keywords, or whatever else is required to get the desired results.
When you’re looking to revise or upgrade your ad strategy on your website or have other concerns with the performance of your ads, call KC Web Specialists. We offer SEO & PPC advertising management services that can completely transform your current marketing strategy. Our experienced team of professional web designers, marketing strategists and managers are dedicated to making your vision for your business meet or exceed all your expectations. To find out more about how running a Google AdWords PPC advertising campaign can help your business, we offer an extensive PPC analysis for free!
Our expert services are available throughout the metro, including the Jackson County, Missouri cities of Kansas City, Grandview, Independence, Blue Springs, Lees Summit, Belton and more. We serve the Johnson County, Kansas, cities of Kansas City, Overland Park, Leawood, Olathe, Lenexa, Shawnee, and others, as well as Wyandotte County, Platte County, Cass County, and Clay County.
KC WEB SPECIALISTS
(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223
We are a local Kansas City Google Partner, with more than a decade of web design and development experience.