Top 7 Questions To Ask A Web Designer Before Hiring
Hiring a professional web designer is one of the most important decisions you can make as a small business owner in Kansas City. Strong web design brings in more organic traffic, more customers, more online sales, and better brand recognition. Your website is the virtual representation of your company, and may be the primary (if not only) point of contact they have with your business.
When you begin the process of looking for the right web designer, there are a few factors to consider. We believe these seven questions can provide the answers you need to help you find the best web designer for your company’s website.
What kind of research will you do on our business?
A successful web design concept requires industry and keyword research before the build ever begins. You want a web designer who will put in the time to thoroughly understand what sets your company apart, where it fits into your industry, and most importantly, who your potential customers are.
What is your process, and how long will it take?
An excellent website designer with experience will have developed a clear process that they have refined over time. This enables them to avoid mistakes. They can provide you with a realistic estimate of the time needed to build your website.
What other services do you offer in addition to web design?
Designing a great website is important, but probably not all of the help you need. Services like ongoing maintenance, SEO, content management, and pay-per-click management can be the difference between a beautiful website and a beautifully profitable website.
Will you follow SEO best practices when designing my website?
Search engine optimization helps your website rank higher on Google. You should look for a web designer who is skilled in coding and has the expertise to build in SEO from the onset of the project.
What types of conversion strategies will you use?
Look for a designer who puts a lot of thought into user experience (UX), and ask if they recommend one type of conversion strategy over another, such as lead magnets or pop-ups.
How many landing pages will my web design include?
Most web designs are built around a basic five-page structure, with a homepage, an About Us page, a blog page, a service page, and a contact page, at a minimum. In addition, you should ask if the cost of any additional landing pages that you may want is included in the quote for their web design services.
How will my website drive traffic and generate new leads?
Look for a website designer that uses the various tools at their disposal, such as WordPress CMS and Google best practices that can help ensure your website a high SERP.
With over 15 years of experience behind us, KC Web Specialists are proven leaders in crafting a captivating Web design for your Kansas City business. Give us a call today at (913) 489-7866, or click here to request a FREE website evaluation.