Modern Web Design Dos and Don’ts
A good web design relies not only on adding specific design elements, but also implementing effective branding and marketing strategies, user experience optimization, social media management and much more. Companies are looking for a website that gives a return on their investment which requires the design of their website to include all the features to accomplish that goal.
Successful web design using a combination of Responsive Web Design (RWD) techniques and Adaptive Web Design (AWD) can create a website that enhances user experience and improves SEO ranking.
There are arguably many different thoughts on what a web designer should and should not do when designing a website. Here are several important web design dos and don’ts.
Define Your Target Audience
Do determine who your target audience is going to be and structure your web design to enhance user experience. Making your site user-friendly ensures visitors are able to move quickly and efficiently through your website.
Don’t bury the content. Users want to be able to find information quickly. If it’s too hard to find what they are searching for they’ll just leave and move on to your competitors.
An attractive, modern, mobile-friendly web design has a high search engine result optimization (SEO) ranking. Web users want the same capabilities on their mobile devices as they do on desktops and tablets. Optimize your web design to make every page compatible across all platforms, devices and input methods. This makes it easier for users everywhere to find relevant, high-quality search results. Use appropriate keywords and relevant content in titles, header tags, links and images on each optimized web page.
Don’t forget to add proven elements of web design that give your target audience what they’re looking for. Avoid the overuse of flashy graphics and irrelevant content, as well as anything that slows down the performance of the site.
Use of Browser Plugins
With design elements like HTML and CSS, design a website that incorporates features that provide a first-rate user experience.
Don’t use special features and plugins that force users to download a new browser to view your website. Not all browsers translate code the same. Avoid a complicated process that can frustrate or alienate users and make them move on.
Keep it Simple and Consistent
Websites should be easy to use understand and navigate. Simple, consistent web design presents pertinent information without information overload.
Keep the design, layout, and content consistent. Don’t make random changes to the structure and location.
Using Clean Code Writing
Writing clean code following common standards is good practice. Use meaningful names for functions and methods. Consistent, clean code takes less time for people to read and is easier to understand.
Don’t make the code harder for the web developer to work with. If it’s too hard to understand it can necessitate starting over and wastes everyone’s time and resources.
Specific font styles convey different messages to users. Using the right font design can increase the likelihood that users will read more of the content and helps grow your business.
Don’t use small font size, all caps, and italics. Small fonts become illegible on a computer screen; Additionally, overuse of all caps and too many italics takes longer to read and detracts from the content rather than enhance it.
A well-organized layout that helps users find what they are looking for. Apply material design concepts (e.g. visual language) that adhere to good web design principles. Use innovative technology to develop a format and structure that makes it a focal point of your webpage.
Don’t depart from conventional web design concepts. Avoid cluttering up the layout with haphazardly placed design elements that are visually confusing. When a website is difficult to read and navigate users lose interest.
Use Your Creativity
Use design elements to make your website unique while ensuring a consistent flow of information. Experiment with moving images, video and other features to make user experience as positive as possible.
Test, Test, Test!
Upon completion of web design, it’s important to test it, making sure everything works as it’s supposed to. Use different devices – user experience can vary depending on device type and browser, for example.
Don’t forget to check it out fully. View it as an artist and as a technical expert to ensure you have created a web design that looks good, is user-friendly and meets the customer’s needs.
Overall, a website should be easy to navigate, providing up-to-date copy that is interesting, pertinent and easy to look at. Keep the content short, breaking it up into easy-to-read blocks of text. Don’t let the site go stale with old, out-dated information.
Proofread the content before publishing. Part of making a website that is easy to read is the use of proper grammar and correct spelling. So be sure to run a spellcheck and check the grammar. Good sentence structure makes it understandable and lends credibility to your brand. Avoid the use of too many technical terms that are specific to your brand. Create a properly optimized web design that is coded with fast speeds that will increase functionality and increase SEO ranking.
Additionally, it needs to be easily adaptable to updates and progressive changes that ensure users stay engaged and keep coming back. Interesting content, attractive colors, and fonts, imaging and graphics are all just part of creating a successful web design.
These are only some of the common do’s and don’ts when designing a web page. Others that you should know about are the use of color, text placement, adding internal links, paragraphs, images and more. Good web design involves careful planning in addition to specific knowledge and skills.
At KC Web Specialists we take a proactive approach to web design, working with our clients closely to provide the best website for their needs. We specialize in web design that will exceed your expectations.
Give us a call today at (913) 489-7866, for all your web design and development needs.