Web Design Elements That Support Local SEO In Greater Kansas City Metro
Web design of business websites has the primary purpose of optimizing your web pages to appear at the top of the page on searches. When users are looking for your specific product or service anywhere in the Kansas City metro, local SEO web design services can ensure they click on your website rather than your competitor’s.
Local SEO web design ensures that your homepage states very clearly who you are, where you are located and what you do. It makes it easy for search engines to understand these important elements of your business. There are a number of ways that professional website design can accomplish this.
Web design using WordPress to build your website ensures your page title tag, the header tag, and meta description clearly states information about your business that search bots can find and factor into their algorithms that determine your rank position.
Further, every page on your website can be optimized for local SEO. Including social media, links to other websites, and creating a Google My Business (GMB) site are important factors for getting a high rank in searches. Web design adds detailed product and service information on each page of your website that can get you optimal local search results.
Updating your name, address and phone number (NAP) is essential for local SEO. Web design ensures that your NAP citations are shown exactly the same way on every page of your website. Technicians usually include this information in the footer of the page.
Listing your company in local business directories, such as Yelp, is also an ideal way that web design can optimize local SEO. Again, ensuring that each page has the exact same formatting and identifying content is essential. Web designers can keep your information updated consistently.
Using social media is a highly effective strategy for business web design. Platforms such as Facebook, Twitter, LinkedIn, and Instagram are some of the more popular social media sites that can be used to promote your business. When it comes to ranking for local SEO, it improves your relevance on Google, which in turn generates more traffic to your website.
Admittedly, these are just a few examples of ways in which web design can give your business website the boost it needs to place high in SERP, generate leads, and improve conversions. The better your website is optimized for content, blogs, inbound links, social media, GMB, and more, the more quality results you’ll get. Local search engine optimization is just one strategy that can change the face of your business.
If you think about it, it makes perfect sense to invest in local SEO web design. For example, if you’re planning to remodel your home in Blue Springs and are looking for contractors, you would naturally look for a local business, not someone in New York City or San Francisco. The same concept applies to businesses who want local searchers to click on their website. When you hire the services of a local web design and development company to optimize your website to appear high on SERP for the Kansas City area, you’ll get more local traffic, more local customers, and more sales.
If you’d like to find out how to improve your business website, contact KC Web Specialists, the leaders in the greater Kansas City metropolitan area in quality, results-driven web design.
KC Web Specialists
913-489-7866, ext 107