Web Design Evaluation – Importance Of SEO For Business


Web design has a significant impact on the success or failure of a business website. The way in which the target audience views the company can either turn them into customers or drive them to its competitors. Search engine optimization is the best way for a business website to secure a positive online presence.

Web Design Strategies

Incorporating the right SEO methods is the primary objective when designing a website. It can increase visibility and improve search results ranking. A website with an impressive user interface leads to more business, generates more revenue, and improves conversion rates.

Web pages should contain interesting, relevant content and be visually appealing. Pages must be fast loading and easy for users to navigate. Further, page visitors should be able to quickly identify what the business is all about, what it’s selling, what it costs, and how to purchase it. When a business website is not meeting company goals, an SEO evaluation should be conducted.

SEO Web Design Evaluation

Some business owners may not understand why SEO is important for their business because the benefits are not always tangible. However, they cannot afford to ignore the importance of SEO web design to business success. An evaluation of existing websites helps to ensure that all the necessary goals of a business site are met.

KC Web Specialists website design improves SERP


What’s Included In Web Design Evaluation?

Website evaluation is critical to expanding a business’s market reach, attracting the right audience, driving online traffic, and meeting company objectives. It ensures the inclusion of all the important elements of website design to enhance customer experience and improve conversions.

A thorough analysis considers several aspects of the overall web design, starting with testing the loading speed. How fast or how slow the pages load is crucial to retaining users. Importantly, it shows what aspects of SEO strategies are working and identifies issues that impact site ranking on search engines.

Thorough web design evaluation considers data specific to the brand of the company, such as:

  • Keyword relevancy and ranking in SERP
  • Navigational ease.
  • Backlinks (validity of internal and external links).
  • Identifies top competitors and compares SEO performance. 
  • Site layout and structural data.
  • Content audit (identifies repetitive or duplicate content, or pages without relevant content).
  • Use of Alt text for images.
  • Adequate Meta descriptions.
  • Social media.
  • Responsiveness, desktop, and mobile.


Website Evaluation Report

Following an evaluation, a comprehensive report is generated that includes important data, such as rank analysis, link building, on-site analysis, website accessibility, overall summary performance (page size, page requests, page speed, redirects, browser caching, etc), mobile responsiveness and overall user experience on mobile, SEO (page titles, meta descriptions, headings, tags, sitemap presence), security (SSL certificate).

Web Design Improves ROI

A modern, responsive website is worth the cost as it can generate outstanding profits, improving your return on investment. If your current website is not meeting your needs, your first step should be to secure the services of a professional website designer for a complete web design evaluation. Video

KC Web Specialists are experts in the field of web design and development. Our designers implement tried-and-true methods for creating one-of-a-kind, modern, responsive websites for business.

KC Web Specialists FREE Website Evaluation

Expert web design services are available throughout the metro, including the Jackson County, Missouri cities of Kansas City, Grandview, Independence, Blue Springs, Lees Summit, Belton and more. We serve the Johnson County, Kansas, cities of Kansas City, Overland Park, Leawood, Olathe, Lenexa, Shawnee, and others, as well as Wyandotte County, Platte County, Cass County, and Clay County. 

Our designers can meet with you to create an overall design strategy, define your brand and set your specific goals for your website.

Kansas City Certified Google Partner


(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223

We are a local Kansas City Google Partner, with more than a decade of web design and development experience. 


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