Web Design – How Often Should You Rebuild Your Website?
Web design impacts the target audience by affecting how users perceive your brand. A page visitor’s first impression can entice them to stay on your page and learn about your business. On the other hand, it can cause them to leave and turn to a competitor. Good web design is vital to making a good first impression, keeping leads on your page.
People use the internet to conduct online research about a business’s products and services. They may check out your social media channels, explore directories for customer reviews, and visit your business website before deciding whether or not to make a purchase. If your existing web page is static, generating very little business, then it’s time to give serious consideration to making the necessary changes to turn it around.
How Often Should You Update Your Website?
The quick and easy answer is – as often as possible. Updating your website at least once a month is recommended. To help you understand why you should rebuild an outdated or unattractive website for your business, you need to know what web design is and how it works to increase your Google search rank and ultimately, increase your bottom line.
What Is Web Design?
A website designer creates websites that are displayed on the internet. Some business websites focus on simplicity, with no extraneous information and limited functionality. But the goal of a web designer is to create an attractive website with a fast loading speed that is easy to navigate and has content that is relevant to the target market. In addition, a web design that is mobile-responsive and easy to use across all devices is a primary objective of web design.
How Do I Know If I Need A New Web Design?
Sometimes a business will outgrow it’s existing website, especially if you’ve added web design elements such as eCommerce and Pay-Per-Click. These can substantially increase traffic on a website. If your website has not had any significant updates for more than a few years, especially, it’s probably outdated in both technology and search engine algorithms. This is relevant because Google, for example, updates constantly. However, if your website is not performing as it should, you need a completely new web design if you want to stay relevant. If you are still unconvinced that a new website is indicated for your brand, here are a few points to consider:
Indications You Need A New Web Design
- Substantial decrease in business
- Business rebranding
- Significant decrease in business
- Begin selling products or services online
- Website is not mobile responsive
If you would like to learn more about updating your existing website, or creating a new web design, get in touch with KC Web Specialists. We offer a variety of important options for a fully modern, responsive web design that will enhance your brand’s online presence.
KC Web Specialists expert services are available throughout the metro, including the Jackson County, Missouri cities of Kansas City, Grandview, Independence, Blue Springs, Lees Summit, Belton and more. We serve the Johnson County, Kansas, cities of Kansas City, Overland Park, Leawood, Olathe, Lenexa, Shawnee, and others, as well as Wyandotte County, Platte County, Cass County, and Clay County.
KC WEB SPECIALISTS
(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223
We are a local Kansas City Google Partner, with more than a decade of web design and development experience.