Web Design Mistakes Businesses Should Avoid In 2020
Web design must meet certain criteria to be visible in searches and help grow your business. You need to grab users’ attention and make your website interesting, navigable and usable. Poor web design can cause your business to lose customers, which means you will lose money. It’s more important than ever for your small business to stay abreast of the competition.
If your website doesn’t have a high SERP rank and does not generate revenue, you need to take a look at what you’re doing wrong. Following are ten common mistakes of small business websites.
Unclear Brand. A big mistake we often see is bad brand messaging when potential customers don’t understand the company’s brand and don’t buy from them. In order to stand out from your competition, your website should contain brand-specific content that appeals to your target audience, getting them to visit your website first, provide the information they’re looking for and giving them options for engaging.
Slow Loading Speeds. Nobody wants to sit and wait for a web page to load. A vital part of your online business’s success is to not only attract users but make it easy to access your web page. Optimizing your website for fast-loading speeds is vital.
Too Busy Website. Web pages with too many images and too much content confuse users. On the other hand, if you don’t have enough content, you can also lose customers. Avoid busy-looking pages and find the right balance for your web design.
No CTAs. Without the ‘what, where and how’ for page visitors to follow-through to make a purchase or find out more information, there’s no way you’re going to generate any revenue. Missing call-to-action is one of the biggest small business website design mistakes we see across the board.
Poor SEO. SEO will make or break traffic and lead generation. If users have a poor experience, you won’t get potential or repeat customers. To get high-ranking search results, you need quality search engine optimization.
Not Mobile-Friendly. The biggest web design mistake is no mobile compatibility. If your website is not mobile-friendly on all devices – desktop, tablet, and especially mobile – you should make it a priority.
No Social Media. If your website is not using social media platforms to connect, you’re doing yourself a great disservice. Linking content to Facebook, Twitter, Instagram, LinkedIn and Pinterest, for example, is an important way to strengthen your brand identity and customer service recognition.
No WordPress Plugins. If you don’t have the ability to test, track and adjust to meet your business goals, you need to consider web design with WordPress. There are numerous important plugins, like Google Analytics, MonsterInsights and Pay-Per-Click that will help you set goals, target your market audience, analyze user behaviors and track conversions.
No Contact Info. Not having a way for users to buy what you’re selling is a huge mistake. It’s imperative to have your contact information available. It goes hand-in-hand with using appropriate CTAs, such as ‘Contact Us.’
Spelling Errors. Nothing shouts unprofessional quicker than misspelled words. You’re defeating your purpose when the text contains spelling errors. Proofread before posting!
The last thing you want is web design mistakes. To get new customers, build trust and generate revenue, you need a professional website optimized to be user-friendly, mobile-responsive, with all the high-caliber content and features people expect. KC Web Specialists can help your business reach an optimal online presence with effective web design strategies. There is no better time than right now!. Contact us for professional web design or redesign!
KC WEB SPECIALISTS
(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223
We are a local Kansas City Google Partner, with more than a decade of web design and development experience.