Web Design: Professional Custom Service vs Generic Templates

KC Web Specialists Web Design Custom vs Templates blogWeb design requires many different components and features to give small businesses high visibility on search engines to attract potential customers and generate revenue. In some situations, the cost of custom services can be significant, depending on many different factors, and some small business owners may question if the return is worth the investment. After all, you work hard for your money, and you don’t want to just toss it out there for every gimmick and sales pitch that you see or hear. What’s important to know, however, is that you cannot afford NOT to invest in professional web design services; in fact, it can be the best investment you’ll ever make for your business.

templates vs custom web designYou have options for building your own website versus hiring professional web design services. There are several website templates available for purchase and for free, like Wix, Template Monster and Squarespace. While they can help you get a website up fairly quickly, there are fewer options available for more complex features such as forms or eCommerce and other important functions, and it’s unlikely you’ll find the right theme or template to fit your brand.

Some templates are not built to be search engine friendly, which means your site won’t stand out as much. Also, not all themes and templates are 100% responsive, with slow load speeds and lacking overall SEO performance. And of more significance, template sites don’t have the support system that a custom built website has.

Elements of custom web designCustom web design starts with a creative process involving a team of experts who work to understand your brand, your target audience, how you want your website to function and look on the internet. This all takes skill, knowledge, experience and time, even if your website consists of only one page. Adding features such as blogs, PPC, CTAs, mobile responsiveness, blogs and more is going to cost you money, but the potential for generating more business is higher, and increased conversions more than compensate for your initial investment.

Search engine optimization (SEO) is vital to the success of any website. Custom-built websites are much more superior than template-sites. Web designers and developers are able to optimize your business website during its creation for high visibility and relevance on Google and other search engines.

mobile responsive web designAlthough templates take less time to build, a custom web design will save time in the long run because when it’s built from the ground up it’s a lot easier to customize the site to ensure your site is responsive across all devices and platforms and does everything you want it to do.

Once you have made the decision to invest in a custom web design, contact KC Web Specialists. We do the heavy lifting, designing and building websites utilizing SEO best practices with your desired ROI in mind, incorporating features that look better, do more, and accomplish your specific business goals. When you call us, we’ll set up a creative session with you to find out more about your unique business and customers, and how you want your site to work.


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