Web Designer Tips For Using Social Media
A web designer should be your go-to person for effective social media marketing strategies for your business website. Using social media on your website helps to grow your business. It generates leads and builds brand recognition. To the novice, it can seem like an insurmountable task, but to an experienced web designer, it’s a piece of cake!
Search Engine Optimization (SEO)
When you’re in the design phase of a new website or updating an existing one, a web designer can implement social media marketing elements to make the website and web pages appear at, or near, the top of the SERP (search engine response page, which is the list of results, based on specific keywords or phrases, that search engines produce.)
First Step: Make A Plan
First and foremost, make a written plan for your social media marketing strategy. Further, think about what you want social media to do for your business. Your web designer can refer to the list when implementing the social media marketing element into your website design.
Define Your Needs
- Are you imparting goods and services, or selling products?
- Who is your target audience?
- Which platforms do you intend to use?
- Will you post blogs or daily blurbs?
Publish content across multiple platforms – Facebook, Twitter, YouTube, Google My Business, LinkedIn, for example.
Not all social media platforms are the same, for instance, posts on Facebook and Twitter tend to move faster than Snapchat or Instagram. Whichever site you choose to post to, make it consistent. Consistent posting on your social media page is important if you want a highly visible online presence. In addition, you should develop a schedule for routine posts – whether it’s daily or monthly, such as with a blog. Other points to keep in mind when posting are:
Quality vs. Quantity – When posting on social media, choose quality content over quantity. You want to publish valuable content that is relevant, helpful and informative, as well as entertaining.
Sharing – Be careful about sharing content – when you do, it should be of very high-quality and relevant to your business. Posts should be based on keywords and data feeds. Your web designer can create lists of sites that you trust which are relevant to your own brand or industry and added to an RSS reader (Really Simple Syndication. RSS is a type of web feed that allows users and applications to receive regular updates from a website or blog of their choice.)
Use Images – Photos are the most popular type of social media content for engaging your audience. Images get the most shares on Facebook and the most re-tweets on Twitter. Sites such as Instagram and Pinterest are also driven by images. A web designer uses specific tools for editing and sizing the images.
A/B Testing – Not many small businesses with social media pages know about A/B testing. This allows you to share the same post on multiple platforms but using a different headline for each post. This is a good way to see which words used in the headline generate the most user action.
Analyze & Measure – Tracking your social media activity helps you keep track of what’s working and what isn’t. You can measure and analyze the reach, the number of clicks, interactions and more. Tracking these metrics on a regular basis can tell you when and if you should revise your social media strategy.
Paid Advertising – Social media networks have significantly reduced the amount of visibility on pages. Subsequently, businesses have resorted to paid advertising to boost or promote individual posts. Paid advertising is an affordable option for small businesses because it can be used to target user interests and detailed demographics. A web designer can include this marketing strategy when designing or updating your website.
Link to Your Website
An effective website design keeps customers coming back. Linking (adding URLs) your website to social media keeps your page viewers informed about new content – e.g. special offers, new products, and other promotions. Linking builds search relevance for your business on social networks. (A URL, an acronym for Uniform Resource Locator, is an Internet web address that connects your computer to an image, file, page, or program on the Internet.)
Web Designer Social Media Tips
Using these tips as part of your social media marketing strategy helps to engage your audience and establish your brand’s presence across all of your social media platforms. These tips are a small example of all the things a skilled web designer can do when creating a modern, responsive and successful website.
At KC Web Specialists, the talent, skills, and efforts of our experienced web designers and developers have helped hundreds of clients reach optimal online presence with effective social media marketing strategies. Our expert web design and development services are available throughout the metro, including the Jackson County, Missouri cities of Kansas City, Grandview, Independence, Blue Springs, Lees Summit, Belton and more. We serve the Johnson County, Kansas cities of Kansas City, Overland Park, Leawood, Olathe, Lenexa, Shawnee, and others, as well as Wyandotte County, Platte County, Cass County, and Clay County.
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