Website Design And Evaluation For Improved SERP Rank

KC Web Specialists website design improves SERP

Website design requires specific skills and knowledge to produce. Moreover, it makes a positive first impression on your audience. Designing a website involves the use of special, proprietary software, web graphic design skills, interface design, standardized coding and, importantly, search engine optimization.

Importance Of Website Design

  • First Impressions – The importance of the design of your business website cannot be overstated. Your website is the digital face of your business. It has a huge impact on your audience. When your website is interesting, attractive and contains informative content, visitors to your website will stay engaged, coming back again and again. 
    On the other hand, if your website lacks interest or is outdated, it leaves users with a negative impression. For that reason, an updated, modern website design is essential.

  • Search Engine Optimization (SEO) – There are many fundamental design elements and practices that influence how search engine spiders crawl and index a website. An optimized website improves your visibility (and ranking) in searches. 
    However, if your on-page SEO is inadequate, your web page will not rank in searches. A web designer can ensure your website has high visibility, appearing at the top of the SERP

  • Builds Trust in Your Business – You want your audience to trust your business. A poorly designed or out-of-date business website does not accomplish that goal. 
    Alternatively, a good website design builds audience trust. A trusting audience can lead to more business and improves your ROI.

  • Consistent Website Design – Online website design that is consistent across all web pages is of vital importance. Redesigning your website for consistency will encourage your audience to stay longer, builds your brand recognition and generates more leads and conversions.

  • Navigation – Users want fast and easy access to a website. A website design that implements easy navigation will keep users engaged, as well as prompt them to return.

  • Responsive Website Design – Due to the increasing popularity of mobile devices, integrating responsive website design is more important than ever. Users access websites from many different types of devices, like Smartphones, tablets, and e-readers. A responsive design ensures that your website is sized appropriately to work on all types of devices. 

Creating a successful website is both an art, and a science. KC Web Specialists have been crafting captivating business websites for more than 15 years. Many successful businesses have benefited from our FREE website evaluation and redesign services by maximizing their online visibility.

Is your business website all that it can be? Evaluation and redesign may be exactly what you need for your business. Click here for a Free SEO Report 

Our expert services are available throughout the metro, including the Jackson County, Missouri cities of Kansas City, Grandview, Independence, Blue Springs, Lees Summit, Belton and more. We serve the Johnson County, Kansas, cities of Kansas City, Overland Park, Leawood, Olathe, Lenexa, Shawnee, and others, as well as Wyandotte County, Platte County, Cass County, and Clay County. 



(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223

Local Kansas City Google Partner  /  Web Design and Development Experts 


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