Website Design – Why SSL Certificate Is Important For SEO Ranking

Basically, website design is the planning, creation and updating of websites that incorporate different elements to form a website. Elements such as usability, ergonomics, layout traditions, user-interface, navigation logic, layout and more, simplify the using of websites. When all these elements are combined with the fundamental principles of modern website design, the result is an excellent website design that meets the goals and expectations of the designer and the client.
Search Engine Optimization (SEO)
SEO is basically a set of rules for optimizing website design for search engines and to improve search engine rankings. 
It is a framework in which the whole process has guidelines, stages and a set of controls. Today, it is more important than ever that every website designer understand the true meaning of SEO and the potential it creates for every business. Search engines serve millions of users every day. With search engine optimization, the quality of your website is increased by making it user-friendly, faster and easier to navigate. 
SSL Certificates = Secure Websites
How important is SSL (Secure Sockets Layer)? SSL Certificates are a security measure for websites. They’re small data files that are installed on a web server, activating a padlock that establishes an encrypted connection between a web server and a browser. The URL is prefixed with “https:// ” rather than the standard (unsecured) “http://.” (The extra “s” stands for “Secure”). Google’s inclusion of websites using SSL certificates as a factor of their ‘trustworthiness’ for SEO rankings is one of the latest developments in website design.
Google’s official recommendation for securing websites with HTTPS is a best practice for all businesses and organizations to:
  • Optimize their search engine performance
  • Establish credibility with visitors
  • Maintain a professional web presence.
HTTPS:// On Websites Boosts SEO
Having an SSL certificate installed on your website makes a huge difference to Google by providing trusted websites in their SEO results. Having 
HTTPS:// means an SSL certificate has been installed ensuring that consumers can trust visiting your website. HTTPS pages will receive an SEO boost and be the default result for searchers. For website designers, the key will be to make sure they’ve implemented SSL certificates properly to ensure the best possible visitor experience and helping to avoid a temporary drop in SEO rankings.
Is Your Site Secure?
Confirming whether your site is secured with HTTPS makes sure that you have an SSL certificate properly installed on your server. It also confirms that there are no unsecured versions of the page using HTTP. When your webpage is not secured by an SSL certificate, ALL data submitted through your website could be intercepted by someone who is not supposed to have it – this includes contact forms, logins, chat logs and browsing patterns.
If your website is not secure, when a user clicks on the link he will be taken first to a page which provides an additional warning stating unequivocally that the data is unsecured and not safe and could be stolen. At this point, most users will not proceed any further into the website. This can be a liability and have negative effects on your website’s Google ranking factors.
Having an SSL Certificate has become a mandatory requirement in website design. Whether it’s a simple personal hobby blog website or any other, without an SSL Certificate, Google will penalize your website – meaning the website will be warned as non-secured. In some cases, it may even fail to load on all the popular web browsers such as Google Chrome, Bing or Mozilla Firefox.
By choosing KC Web Specialists, you can be sure that an SSL certificate is implemented into your website design to improve your SEO rankings. This will show visitors that your website is verified and safe from hackers. We are Kansas City’s experts at website design who will incorporate all the important elements into your website design, including SSL certificates.
At KC Web Specialists, a website designer will competently advise you and help create the most effective responsive website design for your purposes. 
Contact us ONLINE or call (913) 489-7866 ext 107 for Website DevelopmentSearch Engine Optimization (SEO)Mobile Responsive Web DesignSocial Media ManagementWebsite Maintenance, Blog Development & Writing.
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