Best Website Designer Utilizes Backlinks To Optimize SEO

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A website designer uses backlinks to improve a website’s SEO ranking factors. Backlinks are external hyperlinks in the content of a website that link one website or page to another. Websites that have quality backlinks significantly impact search visibility.

Backlinks Improve SERP

Backlinks that are more relevant to search engines, especially Google, earn a higher SERP rank. This is why they are an important element of website design. Website designer best practices determine how to use backlinks on websites for the best results.

WordPress, for example, uses Google’s blog search results to show links to other websites’ blogs. Each backlink to a new document makes it easier for search engines to find web pages. A web page that links to many other websites on similar topics is valuable to SEO.

Important Website Designer Points for Maximizing SEO

Architecture & Indexing – The website designer builds a solid foundation that is laid out by the information architecture and site structure. The architecture and structure of a website can impact both user and search engine experience. Everything should be organized in a way that makes sense and simplifies navigation and discovery.

Search engines rank website hyperlinks in order, from the most valuable to the least important. Blog posts, articles, FAQ content, services, locations and any other content that is relevant to the business should be structured in a way that makes it understandable and easily navigated.

Primary navigation, search engine directives and other tools, such as sitemaps, are design elements that make a website easier for search engines to crawl and discover new pages. Google, in particular, looks at connecting links to estimate the importance of that page. It considers both the sources and the number of links. To index site content a website designer inserts easily discoverable internal hyperlinks that the search engine can crawl.

Relevant Backlinks Attract Target Audience – Importantly, all links to your website should be relevant to your business niche. That’s because high-quality relevant links help improve site ranking in Google. Likewise, creating high-quality content is one of the most reliable ways to drive website authority. Using quality, relevant content, appropriate keywords, as well as promoting the content, makes a post more valuable to search engines. In addition, contextual linking that merges into the text is best.

Finding Backlinks From High Standard Websites – To help ensure a website ranks at the top in SERP, the type of backlinks used is a crucial element. Relevant backlinks include the topic of the content of the connecting domain, core information and the relevancy of the backlinks.

Increase Website AuthorityChoosing backlinks is important for optimizing a website. Creating power backlinks increases website authority, which ensures a better ranking on Google. That’s because power backlinks are more relevant and thus are more trusted than others. Website authority depends on several factors, one of which is making sure all links are working.

Check BacklinksA website designer uses different tools to check whether backlinks are trustful and can bring a website value by checking the backlink’s parameters (domain rating, URLs, etc) making sure only high-quality sites are linked.

Fix Technical ErrorsErrors on a website can impair users’ expectations and decrease website traffic. When the technical optimization of the website meets search engine standards, search engine optimization works better. A website designer looks for any technical issues, including:

  • 302 (URL) redirection
  • 404 error
  • Wrong directives usage
  • Site loading speed
  • Redirect chains
  • Mobile-friendliness
  • Tag mistakes
  • Duplicate content, and more.

Website Designer SEO Evaluation

Search engines crawl the internet, gathering information. They bring all the content they find back to the search engine and create an index. The index is then fed through an algorithm that has been programmed to look at the quality of the content, matching the data with the search queries. Quality content that matches the queries determines where a website ranks.

When a website designer does his job well, users and search engines should be able to tell what a web page is about before they even look at it. Hiring a skilled website designer is crucial for businesses who want a discoverable, fully functional website. At KC Web Specialists we take a proactive approach to our clients’ web design needs.

KC Web Specialists website designer can help your business reach an optimal online presence with effective design strategies. Our expert services are available throughout the metro, including the Jackson County, Missouri cities of Kansas City, Grandview, Independence, Blue Springs, Lees Summit, Belton and more. We serve the Johnson County, Kansas, cities of Kansas City, Overland Park, Leawood, Olathe, Lenexa, Shawnee, and others, as well as Wyandotte County, Platte County, Cass County, and Clay County. 



(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223

We are a local Kansas City Google Partner, with more than a decade of web design and development experience. 

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