February 26, 2019
What A Website Designer Can Do To Support Your PPC Campaign
A good web designer can get your website in front of people on the overcrowded web by incorporating Google Pay Per Click (PPC) – It’s one of the most effective methods of advertising you can use on your website.
Pay-Per-Click marketing is a good choice for several compelling reasons. Google is a major search engine with billions of users every day. Social media platforms have millions of users every day. A big goal of marketing is to be where your audience is and PPC advertising gets you there. The huge reach of Google Adwords and social media PPC can get your site in front of a large audience.
Types of PPC Advertising
There are two potential channels for PPC that a web designer can use that help support your site – search PPC and social PPC.
Search PPC advertising includes all the ads that come up in search results pages on search engines, Google in particular, and sometimes on Yahoo and Bing. Also on Google, ads show up on all their other properties – YouTube and Gmail, for example – and on websites included in the Google Display Network. This type of marketing can significantly increase your website traffic, reaching potential customers.
Social PPC is the other main type of Pay Per Click advertising that is available on social media networks, such as Facebook, Twitter, Instagram, LinkedIn and Pinterest. All these platforms offer PPC options for getting your website noticed by millions of users.
When your web designer adds PPC options on your website, it allows you to target a particular demographic or consumer interest – based on such factors as context (when they are searching for your product or service), their interests and behavior.
PPC provides helpful analytical data that shows how your ads and campaigns are performing. The data can help you project earnings and develop a strong return on your investment (ROI). A Google Economic Impact study stated that on average, businesses get $8 back for every $1 they spent on Google Pay-Per-Click marketing.
While having great potential, Pay Per Click marketing is not guaranteed, but with a competent, skilled and knowledgeable web designer, developer and manager, your website will have the potential for increased growth and revenue.
Search PPO ads promote your content and products. Social media PPO ads increase your reach and get more traction, helping you gain new followers. When you use PPC to bring more traffic to your website, it can help with SEO ranking factors. Your web designer can help you determine what will work best for you. All the effort you put into your website will only pay off if you can get people to visit. PPC marketing is one of the most affordable and effective ways to promote your new website to interested audiences.
Discover the best PPC strategy for your website. A Google certified web designer at KC Web Specialists can provide what you need to make your website a success. The team of specialists at KC Web Specialists is fully committed to providing the best service to you.
(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223
We are a local Kansas City Google Partner, with more than a decade of Google Pay-Per-Click (PPC) experience.
13:54 20 Jul 22
Chris and his team were fantastic to work with. They listened to my objectives and then they crafted a website based on... what I needed. They stayed on track with our timeline and got the job done as promised.read more
19:41 21 Apr 22
KC Web Specialists did a great job of understanding our needs, and clearly providing a solution. They are very easy... and efficient to work with, highly recommend.read more
14:18 21 Mar 22
We worked with Chris and his team at KC Web Specialists. They were helpful with our project, available when needed, and... created a beautiful website for our daughter's new foundation. Highly recommend!read more
06:30 17 Mar 22
If you're a small business and need a new website or need to update an old one, this is the company for you! You get... lots of support from real people you can actually talk to in real time as the project progresses. As someone who's not very tech savvy, nor especially wants to be, I couldn't imagine having a better experience with creating my new website than with KC Web Specialists! The people I worked with (Chris, Jayana, Cody) are super nice and also extremely knowledgeable. No matter what challenge arose, it was quickly addressed and solved to my satisfaction. I never felt rushed in meetings and any question I had was patiently explained in detail so I could understand it. And I love the design of the new site! It looks very professional, and also interesting with lots of color, images, and texture. Plus I received a lot of coaching on how to do basic things so I don't have to pay someone every time I want to make small changes. Highly recommend this company!!read more
The Grove Spa Kansas C.
21:37 16 Feb 22
We have been very impressed with the results we have seen with KC Web Specialists in the few short months we have... worked with them! Chris is an expert at what he does, and works hard to make sure his clients get the results they are looking for. I was unsure if an outside company would be able to understand my business and our marketing needs, but I have been pleasantly surprised and it has been a huge relief to have this part of our business so much more organized and effective!read more
21:39 06 Jan 22
We needed an upgrade to our website so contacted KC Web Specialist. They have excellent company reviews and an A+ BBB... rating. Chris and his team have been great to work with. They were very responsive to any questions or concerns. I would recommend there services to anyone!read more
16:46 04 Jan 22
KC Web Specialists did a fantastic job standing up our site on a very tight timeline. Their project manager was great... to work with and the designer was extremely responsive. The team was very dedicated to meeting my timeline which was challenging at best. The site looks great, I highly recommend this team on any project for web design.read more
00:02 07 Dec 21
We had issues with our website. It was not fully functional to due things being out of date. Chris and his team were... very prompt at determining the problem, providing recommendations and price options. They had us up and running in no time. Highly recommended.read more
13:33 06 Oct 21
After I entered my info into their contact form I promptly received both a call & an email from Chris. He quickly... understood the issue I wanted changed on the website and he gave me a quote. He was pleasant to work with. The work was good quality and completed faster than I had even anticipated. I will call KC Web Specialists again when I have a website need.read more
11:43 22 Sep 21
Jeff Smith is so knowledgeable on how to give your business a professional presence on social media and the web!
19:31 16 Jul 21
19:20 16 Jul 21
Chris and his team have been excellent to create a new website for our business as well as helping us navigate google... my business. The team is extremely responsive to all of our questions and changes. Overall, we cannot recommend KC Web Specialists enough!read more
Kent and Lisa S.
21:55 11 Jul 21
Chris has done an outstanding job with our Google Adwords advertising and more. We highly recommend his group!
22:35 06 Jul 21
We hired KC Web Specialists to create a website for our neighborhood homeowner's association. We had certain items we... knew we wanted to include and Chris and his team walked us through the process suggesting the most current methods of accomplishing our goals. We ended up with an attractive and modern website that is easy for our residents to use and after some training, easy for us to administer. When we've had occasional questions, our support specialist, Jeff is available and responsive. I'm not "website savvy", but Jeff patiently walks me through the administrative side, showing me how to accomplish a particular task I may be having trouble with. Overall, we've been exceptionally pleased with both the website building process, the website itself, and the support we have received since the site went live.Woodland Reserve Community AssociationCarol Foiles - website administratorread more
Rosa del C.
13:59 30 Jun 21
I highly recommend this company.Chris made the process of changing things on the site, easy and explain things in a... way that were easy to understand.read more
19:45 28 Jun 21
We have been doing business with KC Web Specialists for a number of years from web site design to on-line marketing and... managing our on-line presence. Outstanding every step of the way. You can trust your business with these folks.read more
15:00 25 Jun 21
Love working with this company. Very responsive and pleasant to deal with.
14:00 25 Jun 21
We have worked with Chris Nastav for a number of years. Both as a webmaster for our site as well as an Ad Words... expert. Recently, he has been working with us to do the back end of a new website. He has a critical role for us because 95% of our leads come through our site.I have found him to be very knowledgeable and reliable. He has become a trusted colleague for us to lean on. I would recommend him highly.read more
13:35 25 Jun 21
Cody is one of the best programmers I've had the privilege of working with. While technically excellent, he's also a... great planner and communicator. That's so rare in such a skilled technical professional. I've relied on his expertise and problem solving for many years now. KCWS delivers solid value for a reasonable cost. I would highly recommend them as an option, especially those who want to buy local. Thanks, Chris and team!read more
23:54 24 Jun 21
KC Web Specialists are now my "Go To" It team! As a 1 person shop, I don't have the time nor expertise to solve the... myriad of day to day issues that pop-up, but Web Specialists can. They developed a new web-site for me, helped me to find a more economical host and helped to maintain my original web-site. I trust them with the keys to my on-line business.read more
01:22 20 May 21
I just wanted to take a minute to rave about the incredible experience we had with KC Web Specialists. I communicated... mostly with Jeff, who was an absolute dream to work with. I had a pretty good idea of what I had in mind for our new website and from the very first consultation to the walk thru, I feel like Jeff LISTENED to all of my ideas and went out of his way to exceed my expectations. Jeff took my requests and enhanced everything I asked for and brought a lot of things to the table that I did not even know I needed. The name "Web Specialists" really is an accurate description. I was thrilled with how quickly the team took me from idea to beautiful completed project. I enthusiastically recommend working with this team if you are in the market for an SEO optimized website.read more
15:27 08 Apr 21
Having done business with Chris Nastav and KC Web Specialists for the past five years, we can attest to the fact that... they truly are "experts on how business gets done on the internet"! This team helped us meet our SEO and digital advertising goals with ease. They have tremendous expertise in this field and deliver results, all at a very affordable price. While many SEO contractors gouge their clients because they can, you can trust that KC Web Specialists will help you meet your goals at the most affordable price possible. They genuinely care about helping you meet your SEO and internet business goals first and foremost, and you can trust them to be on your side. They take pride in their work and care about saving you as much money as possible in accomplishing your digital marketing goals. We could not be happier with the results they have delivered for us, as we continue to enjoy a very solid, working partnership working together toward meeting our internet business goals. We highly recommend this team. You can trust them and feel confident they will deliver for you as well!read more
12:34 18 Mar 21
21:34 08 Mar 21
13:17 08 Mar 21
We would highly recommend KC Web Specialists for your needs.Chris has been very helpful in the process of getting our... site switched over to a new up-to-date site builder. Our previous web company always struggled with communication and our requests took months to be completed.Chris and Sam at KC Web Specialists get the job done within hours if possible. They ask questions to make sure they understand you, they take the time to teach you what you need to know and they are always fast at responding to any inquiry.It is refreshing working with them, after so many years of struggling with communication with our previous web company we finally feel that our requests are being heard. We wish we would have moved to them sooner.read more
Gomer's of K.
20:32 06 Mar 21
KC Web Specialists is an awesome company! Chris is very helpful and created a great website for our business. If I... needed to change anything I can email or call and get a quick turn around on what I need updated. Support is very responsive. Highly recommend KC Web Specialists!read more
19:22 05 Feb 21
Always a great experience working with KC Web Specialists! Highly recommended!
14:28 28 Sep 20
From the moment I spoke with owner Chris, I knew this was a different website company. I was referred to contact them... through a family member and I wish I would have contacted them much sooner. My prior experience had not been such a positive one and Chris was a breath of fresh air to work with. He was direct and explained how he and his team could help me. Jeff is a member of their team helping as well and is equally impressive. KC Web Specialists is affordable, very quick to get their work accomplished, and are professional. Their company genuinely cares about helping their customers. I can't say enough about how they are helping mine!read more
16:19 25 Sep 20
Chris and his team at KC Web Specialists are knowledgeable in a variety of areas including Google Ads, SEO, website... development and more! They have been extremely helpful in expanding our company's online presence and tracking relevant metrics to show our progress. Best of all, Chris takes the time to explain their work and demonstrates great customer service every step of the way. He goes the extra mile to make excellent recommendations to improve our efforts and genuinely cares about our business, which we really appreciate. As a fellow locally-owned Kansas City firm with national reach, our online presence is so important to us. It's nice to know that we're in good hands with Chris. I would recommend KC Web Specialists in a heartbeat and appreciate all they do!read more
20:49 23 Sep 20
Chris and his team did awesome work! I needed a new webpage for my business and they exceeded my expectations. 10/10... would recommend.read more
20:35 16 Sep 20
We had them do a website for my wife's law firm and my dental practice website and we are thrilled with both. Very... professional, easy to work with and really understood what we wanted and needed. Could not recommend them more highly!read more
17:35 08 Sep 20
Great web design in the Kansas City area. KC Web Specialists seamlessly took over hosting and revising our website and... have done a fantastic job!read more
22:37 07 Sep 20
Chris and his team are great at helping small businesses understand SEO and the importance of their website as a... marketing tool. They are professional and a very good value!read more
19:21 04 Sep 20
word press web design is among the best in Kansas City
18:36 04 Sep 20
So glad we found KC Web Specialists! Not only did they have the WordPress and web design expertise we were looking for,... they listened to what we needed and offered stellar guidance and training to help us get the most out of our website within our budget. - M. Campbell, CAPA Marketing and Community Relations Directorread more
18:25 04 Sep 20
KC Web Specialists, created a web page for our virtual conferences of which has been the norm since COVID- 19. We were... needing something to be use to connect and interact with our customers who were attending these shows.Excellent, working with KC Web Specialists was great. Thanks to their knowledge and determination our landing page looks great and functions really good. I am recommend anyone that is looking for a custom website or landing page to give them a call and they will guide you to the right direction.read more
18:16 04 Sep 20
Chris Nastav is one of the most smartest people I've ever met when it comes to Search Engine Optimization. He really... knows what he's talking about and can actually deliver what he says.read more
16:34 04 Sep 20
We use KC Web Specialists manage our PPC advertising strategy and couldn't be more pleased.
15:06 03 Sep 20
The company I work for have been kc web clients for years and have been very happy with their services. They are so... helpful and responsive! They go out of their way to make sure our brands are represented well on the web.read more
05:22 02 Sep 20
Jeff and KC web specialists are absolutely amazing at what they do. They really know how to build an aesthetically... pleasing and functional website and much more! They are the go-to company for web development needs!read more
19:47 27 Mar 20
KC Web Specialists LLC is the kind of company you want to build your website. Everyone in the company is great to work... with and they help you from start to finish. Their level of patience with their clients is one that I have never seen displayed by other web design companies. I am not someone that is tech savvy so when my bosses put me in charge of our new website I was a little worried. With their guidance and clear communication style our website developed into a great business resource that has driven new business our way.read more
15:11 23 Mar 20
KC Web Specialists developed three websites for our company so that each of our divisions are represented positively.... They worked with us early on when developing concepts and continued to integrate important information so that our business messages were clearly received upon visits to our websites. They are very professional and VERY knowledgeable about providing new and innovative websites in addition to helping with other questions that relate to their products and services. I would highly recommend KC Web Specialists.read more
19:07 27 Feb 20
Chris has done a great job of creating a powerful SEO presence with our site and a effective PPC campaign with a real... ROI.read more
15:04 07 Feb 20
Great company, great people. People who DO care about your company. Web design, SEO and Google PPC experts.
16:26 29 May 19
Who is the crazy competitor who left a weird review is what I want to know 2 year's ago? I would HIGHLY view that as... 'suspect" -based on my own companies dealings with them and Chris. WE LOVE our website and technical support. We have had our website with them for over 3 year's+ and had only one issue which was NO fault of theirs as a foreign website hacked into ours-cyber warfare is a real thing. I get my question's answered within hour's and minutes, billing is same situation and reasonable prices compared to what I see around town . I don't want to share them too much for fear they will get too busy but they are the real deal. Going to launch another new website and rest assured I am calling them first.read more
13:28 20 Mar 19
I had originally hired KC Web Specialists to create my website when my company was based in Kansas. In 2015 I moved my... business to NYC. I have seen many websites created by local NYC web designers but none compare to the professionalism, attention to detail, and customer support provided by KC Web Specialists.read more
20:18 14 Dec 18
Chris and his team did great work, in a tight time frame, updating our law firm's website. The thing that really sets... Chris apart is his willingness to take the time to explain exactly what's involved, what are options to pursue, and how the work will be done. Top-notch responsiveness and work quality. Well done!read more
16:06 21 Jun 18
Chris and his crew are knowledgeable in the ways of the web. Google SEO? Yep, they know how to get you on the first... page. Good job Chris!read more
18:48 25 May 18
Chris, JoBeth and the entire KC Web Specialists team have gone above and beyond to make our new business a realty.... Their insight and attention to detail transformed our website from something that could have just been functional to a professional, multi-layer site that we consistently get complemented on by our guests and future customers. The entire team knows what it takes to develop a strong website presence and is very quick to respond to any last minute requests our startup business needed. We couldn’t do it without you, thanks so much to the entire Web KC team!read more
15:00 30 Nov 17
Chris and his team at KC Web specialists do excellent work and design high quality websites. I highly recommend them... for any of your design and SEO needs.read more
02:40 18 Nov 17
23:25 17 Nov 17
I have used KC Web for over 12 years now and would not dream of trying anyone else for the services they provide. They... are prompt at what they do and they are not just helpful but anxious to please you in all areas where you request help. A service not usually found in the business world anymore!read more
18:31 17 Nov 17
Chris and his team at KC Web Specialists are top-notch. Their knowledge of Search Engine Optimization is second to... none. Their customer service is immediate and the team is always working in the best interest of the customer in order to achieve the best results; which you will receive.read more
00:40 17 Nov 17
KC Web Specialists knowledge for their industry surpasses my expectations. Chris has done a great job explaining how to... increase web presence and makes sense of a very complicated industry. I highly recommend and trust Chris and his company.read more
00:21 17 Nov 17
Exceptional knowledge when it comes the finer details of Google and helping your business STANDOUT on the world wide... web.read more
19:43 09 May 17
Professional staff everyday in every way.Chris has proven his worth for over 10 years now with my company and I have... recommended to several of other business owners. Many who have taken my suggestion and agree completely.I am truly greatful for the find, especially in todays times.read more
19:32 23 Feb 17
It is encouraging and refreshing to meet such a competent, knowledgeable, and helpful company in the online marketing... sector. I highly recommend if you are looking for a company to help with your online presence give these guys a call, you will not regret it!!read more
17:11 09 Feb 17
We had a bit of a bumpy start with KC Web Specialists in that I'm not sure they were used to working with a company who... had put as much thought and planning into our website prior to meeting with them as ours. That said, we were extremely please with the finished product. They met every expectation we had for the user-facing website... and exceeded our expectations with regard to the back-end WordPress edit-ability. I would and have recommended them to others looking for a professional web presence with a reasonable price tag. They are especially talented at helping to explain how website standards have changed over time, and helping to lead their clients to the best end result. Great job guys!read more
17:44 07 Feb 17
I have been using the team at KC Web Specialists for several years now. I am very happy with their attention to our... needs. They are always very responsive and great to work with!read more
00:14 27 Jul 16
I am very concerned about all the 5 star feedback.I was in the process of writing unfavorable feedback and they tried... to offer discounts. I did not accept this. Rather, I am going to state the honest truth. Other businesses need to know. You set aside a certain budget for web development and you think you are going to stay within that budget. Not a chance. I blew my budget beyond belief. They were "nickling and diming" me. I had no choice as I already paid a large deposit. Please continue reading this feedback.Right away we had problems with the website after it went live. From the website functions, to email, links, etc. The cost of not having a fully functional website as promised cost us dearly. After the site went live, they referred me to their technical support team. In some cases, I would email very simple yes/no questions. One liners that were truly yes/no questions. For their technical team to respond, they charged me a minimum of 15-30 minutes at $80-$90/hour. Well over $150k a year. "It takes time for them to investigate"...I was told. Anytime I would ask questions regarding issues...and I had plenty as there were so many things wrong with the website that should have been fixed prior to my site going live, I was being charged $80-$90/hour. Usually it was a lot more than that. When it was all said and done...and after all the "technical support" fees, I would have been much better off going with a more expensive web developer.Not to mention the thousands of dollars it cost my company a partial website.This is the honest feedback.....other businesses NEED TO know. They will likely try to contact me to remove this post but I shall not. Small mom and pop shops need to know. Small businesses need to know that have limited budgets.Having said this, I ask that KC Web specialist NOT contact me in anyway shape or form. It will be reported. I will not remove this feedback even if you offer a full refund. Absolutely not. Again, I am asking that you not reach out to me or all my business partners.read more
15:30 02 Jun 16
In the past four years, I have been on the board of a non-profit organization. KC Web Specialists were extremely... helpful in assisting with our website. It's very rare to have someone respond to your requests in a timely manner and he was able to assist with any questions or thoughts that we had. He helped our website have visibility so that when people searched for local non-profit organizations, it would be the first result that would pop up on the Google search engine! We are forever grateful that KC Web Specialists have been able to give us such a strong presence online!read more
22:22 01 Jun 16
The team at KC Web Specialists is so knowledgeable. Chris has shared his experience with me to improve my website and... bring more traffic. Not only that, as every referral he's gotten will attest, no matter what the issue his company will work with you to solve it, and even better, if they think something is exactly the way it should be, they'll tell you that as well. Great team!read more
21:57 01 Jun 16
I really appreciate Chris’s approach to doing business. It’s something I wish other service providers did. He took an... hour of his own time to sit down with me and my business partner and explain his process and how he could benefit our start-up. The counseling session was extremely beneficial and helped us see the sort of opportunities we were missing. He also articulated several things we had never thought of. Chris was thorough in explaining the process to build a website and how he charged. The costs and timeline both were conveyed up front. I never hesitate to refer to KC Web Specialists to friends and clients and do so regularly.read more
15:14 01 Jun 16
Chris and his team at KC Web Specialists are professionals who know how business gets done on the internet. They have... demonstrated time and again their superior web design skills and understanding of SEO to help your potential customers find your business first when they search the net.read more
12:39 01 Jun 16
I have known Chris Nastav for three years and would trust "KC Web Specialists" with any web development, SEO or blog... development needs that we may.have. Chris and his associates will take care of you and keep your website meaningful in a internet driven business world.read more
03:08 01 Jun 16
Chris Nastav is a great source of information on utilizing the tools available on the internet to maximize your... business presence. He is infinitely patient with the technically-challenged and very willing to take the time to educate and guide the beginner. I have known Chris for years and would recommend him to anyone looking for an affordable, experienced professional to help get his or her business recognized through a user-friendly, vibrant website .read more
17:17 25 May 16
Chris Nastav and his team at KC Web Specialists provide excellent service. They have the technical knowledge to assist... in accomplishing marketing and sales goals. They drive potential clients to your site through SEO and can provide a website that represents your company well.read more
17:15 25 May 16
3-years ago I was introduced to Chris of KC Web Specialist. Over the last three years Chris has exhibited consistency,... kindness and a broad knowledge of how to build an on-line presence…three important aspects to running a successful business. I trust Chris and KC Web Specialist.read more
14:28 25 May 16
Chris Nastav and his company KC Web Specialists are truly experts in SEO and web based marking. Chris effectively cuts... through the noise and hype which is so prevalent within his industry and helps me understand and implement what is important and what really works. In short, he has helped me save money and build revenue.read more
22:44 02 Mar 16
Chris, Sam and all the staff have always been very responsive to all my inquires. They always have answers to my... questions and provide them in a timely manner in easy to understand vocabulary. Any website changes I have requested are completed promptly. I have even requested the changes be changed after seeing them on the site. Sam and all staff have patiently worked with me to make the second and even third changes and updates. I appreciate the good service and expert help.read more
15:47 21 Jan 16
I have worked with Chris and his team for about 8 years now. They have been great in maximizing our online presence... and helping us get business from the web.read more
19:15 15 Jan 16
Chris and his team have been a huge help with my site. Over 5 years ago they saved my bacon by stepping in and fixing... my site that another company could not deliver on. They have also recently helped me with a complete refresh of the site! Whether it is complete sites, upgrades or just advice these folks treat you like family! Thank you to everyone at KC Web Specialists! for all the help!!!!read more
Milberger Pest Control R.
18:17 15 Jan 16
This company is a great service provider. They have helped me take control and manage my website. Anytime I have had... questions or issues they are quick to respond. I would recommend anyone or company looking for a local company to create and/or manage their website to reach out to them. They have given me tons of invaluable information.read more
07:58 07 Jan 16
Was extremely impressed with their team. They jumped right in on a moments notice and took charge and resolved an... extreme situation with my website. They were very attentive, concerned and active in helping me. I will be referring them to everyone I know.read more
16:02 26 Feb 15
11:37 23 Jun 14
They design professional looking and user friendly websites which can attract your targeted audience. They know how to... build website in the most effective way. They are very creative, responsive, calm and manage projects efficiently.read more
12:48 11 Jun 14
KC Web Specialists is a leading and reputable web design and web development company in Overland Park, Kansas. They... have created a dynamic and money making website for me and have helped me in making my online business profitable. They have very experienced, skilled, friendly and knowledgeable staff to design websites.read more