February 26, 2019
What A Website Designer Can Do To Support Your PPC Campaign
A good web designer can get your website in front of people on the overcrowded web by incorporating Google Pay Per Click (PPC) – It’s one of the most effective methods of advertising you can use on your website.
Pay-Per-Click marketing is a good choice for several compelling reasons. Google is a major search engine with billions of users every day. Social media platforms have millions of users every day. A big goal of marketing is to be where your audience is and PPC advertising gets you there. The huge reach of Google Adwords and social media PPC can get your site in front of a large audience.
Types of PPC Advertising
There are two potential channels for PPC that a web designer can use that help support your site – search PPC and social PPC.
Search PPC advertising includes all the ads that come up in search results pages on search engines, Google in particular, and sometimes on Yahoo and Bing. Also on Google, ads show up on all their other properties – YouTube and Gmail, for example – and on websites included in the Google Display Network. This type of marketing can significantly increase your website traffic, reaching potential customers.
Social PPC is the other main type of Pay Per Click advertising that is available on social media networks, such as Facebook, Twitter, Instagram, LinkedIn and Pinterest. All these platforms offer PPC options for getting your website noticed by millions of users.
When your web designer adds PPC options on your website, it allows you to target a particular demographic or consumer interest – based on such factors as context (when they are searching for your product or service), their interests and behavior.
PPC provides helpful analytical data that shows how your ads and campaigns are performing. The data can help you project earnings and develop a strong return on your investment (ROI). A Google Economic Impact study stated that on average, businesses get $8 back for every $1 they spent on Google Pay-Per-Click marketing.
While having great potential, Pay Per Click marketing is not guaranteed, but with a competent, skilled and knowledgeable web designer, developer and manager, your website will have the potential for increased growth and revenue.
Search PPO ads promote your content and products. Social media PPO ads increase your reach and get more traction, helping you gain new followers. When you use PPC to bring more traffic to your website, it can help with SEO ranking factors. Your web designer can help you determine what will work best for you. All the effort you put into your website will only pay off if you can get people to visit. PPC marketing is one of the most affordable and effective ways to promote your new website to interested audiences.
Discover the best PPC strategy for your website. A Google certified web designer at KC Web Specialists can provide what you need to make your website a success. The team of specialists at KC Web Specialists is fully committed to providing the best service to you.
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