A Good Website Designer Utilizes Pay-Per-Click Marketing Campaign



A website designer can include the Pay-Per-Click (PPC) element as a component of a new web page or when redesigning existing websites. A PPC ad can be used for online sales of goods or services. It is an extremely profitable digital internet marketing model for advertising that is designed to drive traffic to a website.

The Basics 

When a user enters a certain search query in Google (AdWords), ads will appear on the search engine results page (SERP). Each time someone clicks on the ad, the business/advertiser pays a fee to Google. An automated process called an Ad Auction determines the relevance and validity of ads that appear on the SERP. Use of relevant keywords ensures a higher ranking on the SERP.

The potential profit from using the right keywords directly affects your cost-per-conversion (COC). A website designer can create dedicated landing pages with keyword-rich content that improves Google SEO ranking and reduces COC.

Types of PPC Ads

Ads make it easy for users to identify what they’re looking for. Statistics show that almost 70% of mobile searches contact a business directly from their Google search. A website designer determines which types of Pay-Per-Click ads will be more effective for the specific brand. The commonly used types of PPC ads are:

  • Search Text Ads – The simplest form of PPC, these are paid ads that appear above and below the search results. They include the headline text, a URL, and a brief description. The description should fit within Google‘s character limits of no more than 80 characters that use keywords and the most important information you want your target audience to see. Three factors of the Key Performance Indicator (KPI) are conversions, conversion rate and cost per conversation.
  • Shopping Ads – Online retailers with eCommerce capabilities use shopping ads to promote inventory. It’s also an effective way to generate more traffic. The website designer can include images of your products, your brand name, the price of an item and more as a way to lead users to the ad. Shopping ads have a better click-through rate (CTR) for selling products than search text ads. However, it is product attributes, rather than keywords, that are more relevant in these types of advertising.
  • Video Ads – Video advertising is a highly effective form of PPC marketing. Video ads uploaded to YouTube to promote products through AdWords helps build brand awareness.   
  • Display Ads – The website designer has more flexibility with these types of advertising. Display ads can be text, banners, Gmail or mobile ad campaigns, either individually or combined. They can be customized to build brand awareness, location identification or target special interests. They can have a huge impact on SERP and increase traffic to your website.

Ad Tracking

A significant benefit of PPC ads is they are an effective tool for tracking clicks, leads, sales, and revenue. It is useful for determining a marketing budget and allows for continued optimization of a PPC campaign.

Pay-Per-Click Advertising

Traditionally, business advertising was done through television commercials, newspapers, and magazines. Now, however, as the internet continues to grow, online advertising has proven to be an increasingly successful way to generate revenue. Advertising on the top-tier search engines (e.g. Google, Bing, Yahoo!) will continue to be one of the most profitable advertising strategies in the industry.

Ultimately, the bottom line is that PPC is one of the best marketing investments a business or organization can make. It’s not only affordable but it also targets your brand-specific audience. A skilled website designer can build or redesign a fully functional, fast-loading website with a specific landing page. Using relevant keywords and right types of ads can lead to more traffic, increased SEO ranking and a positive return on your investment (ROI).

At KC Web Specialists we will take a proactive approach to design your Pay-Per-Click marketing campaign. Our expert website designer will include the most effective strategies on a website that will meet all your customer’s needs.


(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223

We are a local Kansas City  google_logo Partner, with more than a decade of web design experience. 

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