Good Website Design Increases Online Traffic With SEO
A good website design can make your company’s website look attractive and appealing, but while the appearance of a website is important, it will not guarantee a good SEO ranking. The primary goal of a website designer is to create a highly visible website that will appear on the first page in Google search results.
Google looks for websites that offer a more immersive experience for users – capturing their attention, keeping them engaged and provoking an immediate response. Building an optimized, modern Google-friendly website requires careful planning and a structured approach. You need a website design that has high quality, relevant content that represents your brand and the services you provide. It should include an effective marketing initiative that will drive more visitors to your website.
Basic website design for SEO optimization includes:
Google SEO & Digital Marketing – Search engine ranking is a fundamental part of the website design process. A website that has a solid digital marketing plan based on a clear business model ensures visibility on Google. As a marketing tool, an SEO friendly website helps to meet your objective of generating leads that will increase your return on investment.
Paid Advertising (PPC) – The PPC design element enables a business to sell their product or service online through online advertising. The publisher is paid when a user clicks on the ad. PPC is an internet marketing model associated with Google. Using Google AdWords, it is an effective marketing tool that helps your website appear prominently on the first page of search results.
Additionally, creative and informative ad content placed on social media platforms ensures that you reach your target audience. Visitors are inspired to click on the link, which leads them to your website. A website designer can select the best parameters (e.g. placement of ads, demographics) that will most effectively improve your digital marketing strategy and ultimately generate revenue.
Navigation – A website designer works with structure and other design elements (e.g. XML sitemaps, Internal links (URLs) to build a site that ensures Google can ‘crawl’ your site, easily reading and understanding each page and block of content and point to additional information or services of your site.
Content – Your main content should be text-based. With the appropriate font size and style, the website design should have clear, concise content that can be navigated to with a couple of clicks. Keywords are also important for Google recognition that will improve the ranking of your website.
However, although images with the proper ALT text, heading tags, videos, and PDFs are a good source of search engine traffic, they should not be used in the main content design.
Placement – The placement of content such as blog posts, articles, FAQs, specific services, location, etc.) are important as they not only indicate the website exists, but will also increase its visibility in Google search results.
Backlinks – A website design can include backlinks to improve SEO ranking. By linking blogs, news sites and social media sites, such as LinkedIn, Twitter, Instagram or Facebook, it gives your website greater exposure.
Content Management System (CMS) – The system you choose has a large impact on the success of your business. WordPress is an excellent option for content management.
Call-to-Action – An important marketing feature of website design included in most websites is a call-to-action element that inspires users to respond, which leads to further actions. Most websites have some form of a call to action, such as a “Contact Us” form. It is essentially designed to improve conversion rates.
eCommerce – The electronic transfer of data for buying and selling goods or services online is a relatively new design element. A website design with this design element improves your website’s performance by expanding its reach, increasing SEO ranking and generating more traffic.
The more SEO-centered your website is, the more recognition it receives from Google, which equates to higher search engine rankings. It’s important because you want people to see YOUR business at the top of the search results page. When they enter their search keywords into the search window, the more likely they are to click on the link that sends them to your main web page or other targeted landing pages.
A well-designed, SEO friendly website is a powerful and valuable form of business marketing. According to industry studies, at least 64 percent of website traffic is the results of SEO optimization. Statistics have indicated that less than 5 percent of users look past the first Google search results page. The primary objective of good website design to consistently meet or exceed Google’s SEO requirements.
At KC Web Specialists, the combined talent, skills and efforts of our experienced website developers, software developers, content writers, SEO strategists, project managers, business analysts, and Internet marketing developers have helped hundreds of clients reach optimal online presence. We can design your new website or re-design an existing site for the most effective search engine optimization using proven design elements.
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