Website Development: Five Biggest Mistakes to Avoid in 2021
Website development is essential for companies wanting to gain new customers, establish credibility, and foster customer relationships. Making web design mistakes can sabotage your success when launching an online presence, and cost you potential new customers.
Often small business owners choose to design their own websites to save money; however, most business owners don’t truly have the knowledge and skills to do it right. A poorly designed website that isn’t drawing in new business is just money out the door. If you’re managing your own website, here are several examples of some of the biggest mistakes you need to avoid.
If your site is taking too long to load, consider optimizing the images on your website, especially your home page. People won’t stay around when a landing page with pictures and graphics takes too long to load. Also, certain plugins, themes, and modules can slow down your website’s loading times as well. Professional website development can update these elements to newer versions that help to speed things up
A website that isn’t mobile-responsive means you’re not reaching at least 70% of users who access the internet on their mobile devices. Website development ensures your website delivers a quality experience to their mobile devices and is able to meet their expectations.
This is one of the biggest small business website mistakes we see. Even if you are getting lots of traffic, but still not achieving your objectives, such as selling your products or service, you clearly need to make some changes. Implementing a more explicit Call-to-Action towards what you want them to do, tells them where to go, and inspire them to follow through with an action.
Your content can make or break traffic and lead generation. Great content provides exceptional value and gets found organically via search engines. Website development focuses on such elements as long-tail keywords, posting quality content in blogs, implementing social media and more to strengthen your brand identity and user recognition.
If a website does not have a valid HTTPS certificate, it is not secure. HTTPS encrypts data between your website and users so that valuable information is not intercepted by cybercriminals, making it encrypted and private. Website development makes sure that your plugins, themes and other design elements are all up to date and patched with the latest updates for added security.
As the visual representation of your business, your website needs to provide credibility and trust in order to rank high on search engines. Most common web design mistakes can be avoided when you hire an experienced, professional website development service. Website development combines form and function in a way that can make your website enjoyable, navigable, interesting and usable. If this is what you want for your company, get in touch today! We offer a FREE Website Evaluation and SEO Report!
913-489-7866, ext 107
Overland Park, Kansas