Website Development Into The Future
The field of website development continues to progress and expand with new technologies all the time. These technologies improve user experience and accessibility, which in turn increases conversion and engagement rates.
Implementation of features like artificial intelligence, progressive web applications, and dark mode is not new for large companies such as Facebook, Netflix, and Google, but recently small businesses are discovering how powerful they are as well. If you want to compete, there are a few trends in website development that you would be smart to implement sooner rather than later.
1. Progressive web apps (PWA)
Progressive web apps recreate the in-app experience within a browser. This is much simpler and more cost-effective than building native applications for every device.
PWAs are also more reliable, accessible, and easier to update than native apps; and faster page loading means better conversion and engagement rates.
2. Artificial Intelligence
Most website development companies are now building AI-enabled websites to do everything from predicting customer choices to inform the overall look to handling basic customer service.
AI can help determine who is interested in buying your products, products that your customer likes and dislikes, and other sales-related data. AI-based technologies like facial identification and pattern identification can vastly reduce daily errors, boost productivity, speed, and agility.
Many websites now utilize chatbots to handle their sales support systems. Chatbots now have voice/speech recognition in addition to cognitive intelligence, allowing them to completely replace human support on many websites.
3. Single-Page Websites (SPW/SPA) And Accelerated Mobile Pages (AMP)
Waiting for a page to load frustrates users and often results in losing them before they ever see your message. Single-page websites and accelerated mobile pages offer solutions to this problem.
Single-page websites are polished, concise, and secure. They benefit users by providing all relevant information in one place with quick loading and no additional clicks or navigation. They are also simpler to implement and maintain.
AMP is an open-source project that assists in website development by generating mobile-optimized content that loads instantaneously on all devices. AMP was developed with plugins and gives fast loading times and improved UI without complicated coding.
4. Dark Mode/ Low light UI
Websites are increasingly offering dark mode and low light user experience and the trend will only grow this year. Dark themes are easier to read, even in bright daylight, and reduce eye strain for users. Low light UI is better for OLED screens, conserves electricity, and has a longer lifespan.
5. Push Notifications
Not just for mobile apps anymore, push notifications notify users when new content is posted, eliminating the need to look for emails or browse sites to stay informed. This encourages consistent branding, enhances sales, and allows messaging targeted to particular user demographics.
Cutting-edge web development is essential for small businesses in today’s digital landscape. KC Web Specialists is a website development provider in Kansas City offering a variety of web design solutions for small businesses nationwide. Call us to schedule your FREE Website Evaluation and SEO Report today!
913-489-7866, ext 107