Website Development Produces Highly Successful Business Websites
Website development encompasses a variety of factors that a skilled programmer employs to create and build dynamic web applications. This many-faceted process includes web design, web publishing, programming, maintenance and database management. As web design is constantly changing and evolving, companies are continually challenged to remain visible and competitive in their industry.
Your company website is the digital face of your business and is often the first impression customers get of your business. Importantly, a well-built website can be one of your best sources for meeting your business objectives. If your current company website is falling short of your goals, it is likely outdated. A redesign of your website with the latest technologies and trends can be the most cost-effective solution for high visibility and generating new leads and conversions. You can tell if your website is behind-the-times by looking at several key factors, for example:
Mobile Responsive – Having a website that is easy-to-use on all types of devices with content that automatically adjusts to fit is crucial. More and more users are accessing the internet via their mobile devices. Business websites that are not optimized for mobile compatibility fail to appear at the top of search pages, and do not generate web traffic or user engagement.
Visibility and Search Rank – With a website that isn’t ranking near the top of the page in search results, you could be missing out on leads and sales. Website development can optimize your website to produce noticeably higher rankings in search engines and bring more visitors to your website.
Bounce Rate – This is the percentage of visitors who land on your website and then leave without looking at any other pages. Website development uses Google Analytics to determine the bounce rate of your website, and a dedicated programmer can implement changes to ensure visitors stick around and explore your web pages.
User Action – Even if your website is getting a lot of traffic, if your site isn’t producing the amount of the leads that you need it to, it’s likely time for an upgrade. A website development redesign can convert visitors to leads and generate sales, and significantly improve your conversion rates.
Marketing – For a company website that is selling goods or services, advertising strategies are integral to business success. Website development optimizes with content that assists lead generation, such as Pay-Per-Click marketing.
Professional website development can build an optimized website that meets all of your business objectives. By ensuring your web pages are fast loading, have call-to-action options and links to social media sites, for instance, a skilled web programmer can build the best website possible for your company.
If your website is painfully outdated, has a slow load time and is not producing as you need it to, a website redesign, or building an entirely new site, may be long overdue. KC Web Specialists can redesign your company website, or create a new one that ranks high on search engines, builds your brand identity and keeps visitors coming back.
Our expert services are available throughout the metro, including the Jackson County, Missouri cities of Kansas City, Grandview, Independence, Blue Springs, Lees Summit, Belton and more. We serve the Johnson County, Kansas, cities of Kansas City, Overland Park, Leawood, Olathe, Lenexa, Shawnee, and others, as well as Wyandotte County, Platte County, Cass County, and Clay County.
KC WEB SPECIALISTS
(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223
We are a local Kansas City Google Partner, with more than a decade of web design and development experience.