Website Development Prefers Google Analytics for Tracking Performance
Website development utilizes Google Analytics as an effective tool for tracking and understanding visitor behavior, user experience, online content, device functionality, and other data on websites. Designed by the most popular search engine, Google, it offers in-product solutions (such as dashboards, custom reports, and segments) that are preferred by most website developers for shaping effective success strategies for business growth.
Knowing the behavior of a website’s visitors helps professional website development deliver better results. For example:
Reports – KC Web Specialists automatically sets up Google Analytics for every website we design and provide monthly reporting for. Just a few of the advantages of using Google Analytics for gathering data on website performance are:
- It provides accurate numbers and statistics for maximizing your website’s performance;
- Reduces the time it takes to compile and assemble the data;
- Provides precise dimensions, metrics, and display options for reports;
- Enables building customized reports that are readily accessible at any time.
Integration – By integrating all the data from Google Analytics with other tools and platforms, such as Google AdWords and other Google services, website development provides actionable insights that help build more successful marketing campaigns. The site search option provides data about what people are searching for on your website. With this information, website development can determine areas of growth opportunity by analyzing all the data and using the information to make necessary changes or additions. Subsequently, by improving your website’s navigation, product and service information, KC Web Specialists can make your website more user-friendly and improve its overall performance.
Bounce Rate– Google Analytics can determine your website’s bounce rate, which indicates the percentage of visitors that land on your website but quickly leave when they don’t find what they’re looking for. A customized, detailed report on this activity enables website development to find ways to reduce the bounce rate of your website as soon as possible.
Marketing– Valuable data gathered by GA about the visitors to your website, such as age, gender, interests, devices, and location, can help website development factor in which platforms to use for your marketing campaigns and design quality blogs, infographics, FAQ pages, videos, and other relevant content that is important for the best user experience.
SEO – Google Analytics keeps track of all the views and shares of the content on your web pages, and breaks it down into data that can be used by KC Web Specialists for expert website development in order to improve SEO to get more organic traffic, better user experience, increase conversions and generate revenue.
As a leading, local Kansas City website development company, we have successfully built hundreds of small business websites using the tools that Google provides. When you’re ready to start the new year off right with a website that gets the results you need, get in touch for a FREE website evaluation and SEO report.