Why PPC Marketing Is Important For Small Business Growth

kc web specialists ppc advertising advantagesPPC marketing helps small businesses get higher visibility on search engines. As one of the most effective advertising strategies, it gives you a substantial amount of traffic for a predictable amount of money in less time than traditional advertising. Typically, in just a few months, you can make a great return on your PPC marketing investment.

Pay-Per-Click (PPC) is a platform for online marketing where you pay search engines like Google, Bing and Yahoo a nominal fee for listing your ads at the top of the page on search results for queries directly related to your products and services, and a sum of the fee each time a user clicks on one of your ads. This is a very cost-effective way to advertise. With PPC marketing you have many options, including choosing who you want to see your ads, and when you want users to click on them. Your ads will reach your targeted audience faster, generating valuable click-through-rates (CTR) and a better return on your investment (ROI).

With today’s increase in the use of digital devices to access the internet, incorporating PPC marketing strategies is essential for small business success. With a well-planned PPC marketing campaign, your page visitors are twice as likely to make a purchase than organic visitors. That’s because you choose your target audience, bid on the most relevant keywords and devise precise content. Using keywords, demographics, and interests, the search engine puts your ad up where it matters the most. You will have full control of your budget and schedule, and importantly, you can measure and track where people are clicking through and where they abandon your website and make adjustments to your ads to get better CTR if needed.

For small business websites that are looking for high exposure and visibility on the internet, PPC marketing is an integral ingredient because it’s the fastest platform for running your ad campaigns, getting you immediate, consistent traffic. In many cases, it will get your ads on the first page of the SERP within an hour of setting up and activating your business ad campaign. This is important because you can generate significant conversions in just a few short weeks. Ultimately, when you invest in PPC marketing, you will maximize your online profits easily in terms of traffic, sales and leads because of the faster results.

The goal of PPC marketing is to generate the highest possible ROI. By displaying your ads in the most relevant online places, you can target a specific audience and you only pay when your ad gets clicked on. You can easily manage your costs and calculate your estimated returns. You can make key changes in your SEO strategies to improve your Quality Score, and increase the ROI with PPC marketing.

As a component of your advertising strategies, PPC marketing ensures that you capture your potential customers at the right time, which is vital to building your online business. If you maintain and optimize your PPC ad campaigns frequently, you get qualified, conversion-oriented traffic. If you aren’t using PPC yet, you’re missing out on a lot of opportunities for online growth.

KC Web Specialists are PPC marketing experts, who can help your business reach an optimal online presence with effective SEO strategies. We can evaluate your existing website or create a new one to help build your business. Take advantage of our FREE website evaluation and SEO Report, which is available to communities throughout the metro.


(913) 489-7866, ext. 107
5876 Edgewater Drive, Overland Park, Kansas 66223

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