Will branding help my SEO?
When you go searching for something online, do you ever check the URL first before you click? I know I do. I sometimes recall a brand name in the URL that I remembered reading an article before. Even if the link is farther down the page, I will still click it. I believe that the content I’m going to get will be good content. That is the power of branding.
If you search for anything online, don’t the brand names show more often? It could be because there are many people talking about the brand, and there are plenty of links going to the branded site. Naturally, an algorithm should put them first. One could say that since people usually click on links that are branded, why not just show branded links? It is no secret that Google shows preference to branded sites. What does that mean for small business? If this is definitely the case, focus on your branding! We here at KC Web Specialists can’t stress that enough. Once you believe in the branding yourself, what you share with the world will be believed as well.
So what are some steps to brand yourself? What do brands do that unbranded companies do not?
Brands interact on Social Media. They have reviews about themselves online. Brands do press releases when important things happen. They join professional organizations. Brands have a Linkedin page! These are all ways we can tell branded vs unbranded companies. Is your company branded?
Following the usual SEO tips and tricks might get you to the top spot in SERPs for a day. To stay there consistently, you’ll need to prove to Google that you deserve to be there. Keeping your brand in the minds of consumers will do just that. Feel free to check out our SEO services specialized in Kansas City to see how we can help keep your business branded on the internet.
KC Web Specialists’ Kansas City SEO / PPC specialist who enjoys blogging about all things web related.